I've been hoping for a .app TLD for years. I'm not sure how I feel about this proposal though, and whether I would prefer it to a traditional registrar.<p>On one hand, the idea of having a claim and needing to maintain it like a trademark is pretty cool. However, unlike REAL trademarks, the .app domain proposal isn't governed by established case law but seemingly by an arbitrary council of nerds. It may be a massive dramabomb waiting to happen.<p>Edit: As possibly hinted at by their interesting choices for reserved domains ( <a href="http://dotappapp.com/SpecialDomains.aspx" rel="nofollow">http://dotappapp.com/SpecialDomains.aspx</a> )<p>It could turn out to be great, but I almost feel like I would rather take my chances with a land rush.
This seems very important for the future of the web. Hopefully it will also be based outside of the United States, so we are rid of their creeping control issues regarding domain seizures etc.