I have recently started drinking almond milk. It does feel like a rip-off because a 1 litre carton of almond milk is approximately 97% water, 2% almonds, 1% thickeners.<p>Companies charge what they think the market will pay and in this case, consumers (like me!) are willing to pay for almond milk even when it costs <i>more</i> than fresh dairy milk.<p>But make up your own mind: is almond milk a rip-off given the ingredients? Or a perfectly fine product? Here are the ingredients for two different unsweentened almond milk brands:<p>- <i>Alpro Almond Milk - 1 litre</i> (Alpro is a popular European brand)<p>Water, Almonds (2.3%), Calcium (Tri-Calcium Phosphate), Sea Salt, Stabilisers (Locust Bean Gum, Gellan Gum), Emulsifier (Lecithins (Sunflower)), Vitamins (B2, B12, E, D2)<p>- <i>Asda Almond Milk - 1 litre</i> (UK supermarket own brand)<p>Water, Almonds (2%), Emulsifier (Sunflower Lecithins), Calcium Phosphate, Stabilisers (Gellan Gum, Carboxy Methyl Cellulose, Xanthan Gum), Salt, Potassium Iodide, Vitamins (B12, D2, B2)<p>Prices:<p>- Alpro: £1.80 ($2.50, 2.10€)<p>- Asda: £0.85 ($1.15, 1.00€)