This needs to be discussed more. I have Indian friends who were recruited for sales by Byju's and their offshoots like Whitehat Jr, and their tactics are downright malicious.<p>They try to prey on the insecurities of families who are not remotely financially well-off, often the child being the first generation to actually have access to schooling, and push the parents to purchase ridiculous packages lest the children should "end up like them".<p>The materials themselves are also entirely useless, so it's basically snake oil. The execs line their pockets while subjecting employees to toxic abuse-riddled work environments. It's a mess, but most people who do speak up about it get harassed by their huge legal team (see Pradeep Poonia).