Your article is an interesesting read and despite it's length I stuck with it to the end.<p>I didn't try the game but I did click thru and have a look at your homepage / landing page and to be honest it's not very inspiring.<p>It really didn't motivate me to register. There is too much text and to be brutal it's not pretty enough.<p>You game us being compared to an iPhone app... If you take a look at a typical iPhone apps landing page ( if they have a web presence) they are visually stunning. They are also very simple and you immediately (in 5 seconds) get what the app is all about.<p>Fir example you need a big button for a user to get started. It's too confusing at the moment.<p>There are loads of web tutorials on 'landing page optimisation' you should start with this.<p>Then once that is sorted then you can work on driving some targeted traffic and see what happens.