I submitted this story because it reminded me of my own efforts to create a blog. I started writing in 2008 and continued writing fairly regularly until 2012. The subject of the blog: the design of high density housing. I am not an architect, but I developed a passion for the subject and wrote blog posts based on the books, papers and news I consumed.<p>My blog had no relation to my job, but I still kept it semi-anonymous. Why? I'm not sure - perhaps it was an online alter ego for me?<p>Why did I stop? Simply because hardly anyone was reading the blog!<p>At first, I convinced myself I was writing for myself and an audience was not important. But over time, I came to realise that, although the size of the audience was not important to me, the interest and engagement of readers did matter (especially for a blog with a very small audience).<p>I thought the submitted article was a lovely piece about the author's experience, but also about blogging in general. And it makes me wonder: is the heyday of blogging well and truly over?