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Toast built a $30B business by defying Silicon Valley

27 pointsby cmogni1over 3 years ago

6 comments

ctvoover 3 years ago
Used them recently for brunch. Super easy, scan the receipt, and go.<p>They seem to have ignored a few sacred truths. They scaled more slowly, raised capital less aggressively, and shockingly have real human customer support.<p>This is the interesting bit: <a href="https:&#x2F;&#x2F;pos.toasttab.com&#x2F;products&#x2F;toast-delivery-services" rel="nofollow">https:&#x2F;&#x2F;pos.toasttab.com&#x2F;products&#x2F;toast-delivery-services</a><p><i>Get started for free* and pay one flat fee per order, not a percent of sales.</i><p>Their own driver network for deliveries, and if you’re already integrated with everything Toast, why not?
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abc_teamover 3 years ago
Toast is nothing more than a payment processor. They have horrible customer service like every other web 2.0 company. Scale over quality. Any issue with orders they don&#x27;t have the power to resolve. Its always &quot;please contact the store to ask for a refund&quot;. Not a very good customer experience at all.
rkk3over 3 years ago
&quot;Defying Silicon Valley&quot; ?<p>Odd way to describe a company that was incubated by a silicon valley VC firm.
milesover 3 years ago
One of the few cloud-based solutions to get this bit right[1]:<p>&quot;Always available - 24&#x2F;7 support, top-tier reliability, and full offline mode keep your restaurant moving.&quot;<p>Does anyone know if Toast also enables downloading&#x2F;backing up critical data in a parsable format in case something were to happen to them&#x2F;your account&#x2F;etc.?<p>[1] <a href="https:&#x2F;&#x2F;pos.toasttab.com" rel="nofollow">https:&#x2F;&#x2F;pos.toasttab.com</a>
yuppie_scumover 3 years ago
Boston is still a fertile tech hiring environment with MIT, WPI, NEU around plus the Harvard MBAs. There’s some exciting VC backed and bootstrapped companies in town. And people are better adjusted&#x2F;more well rounded than they are in SV. However the housing crisis, transportation&#x2F;traffic problems and quickly growing COL are going to drive people away.
indigodaddyover 3 years ago
Great story! Can’t remember if I’ve used it or not because tbh I don’t pay that much attention to POS branding etc, but this is a great success tech story.