Adobe does get it. That's not to say that Muse isn't a POS, because that's what it's designed to be. Adobe is selling the fantasy of not having to write any code to build a website, not the harder, more complex reality of development that scares many people away.<p>For Adobe to be all-dominant in its field, it need to dominate all aspects of desktop production and over the past fifteen years has acquired disparate technologies like Fontographer, Flash, Dreamweaver and [gradually] weaved them into their proprietary web of low-priced/high-result products that enable or at least promise to enable even the least technical people to get their foot in the door all the while having an understanding of the unified Adobe UX that can easily be learned and ported between products.<p>In most cases they target the prosumer market even though some of their products like Photoshop and Illustrator have become industry standard, and are price, bundled and designed so that someone who's not a layout designer can easily switch to InDesign and produce a print-ready layout without having to acquire Quark Express and/or pay someone with advanced skills to produce the same work. That person will never become a professional layout designer using Adobe's products but they'll have a versatile toolkit to turn to and that translates into money for someone working in an agency/freelance web production role.