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Whether I should go for a venture funding to get my app noticed?

1 pointsby Ramaneanalmost 14 years ago
I have created android app "TextOnly-Browser" which makes it easier for user to read articles on android phones..It also saves on data usage and load times are faster when compared with a normal browser<p>I have emailed(multiple times) almost all the top tech blogs but none of them seem to be taking notice of it...<p>Some of the questions I like to ask a)Why there is such a dislike towards startups or apps which are boot strapped?<p>b)Only when you get venture funding from some dumb xyz venture you seem to get noticed by these blogs<p>c)It's not only for mine..I have also noticed other apps/sites getting rejected like this..<p>I have seen even dumber apps than mine get funding from incubators/ventures and get noticed..So whether I should also go for venture funding???

3 comments

senkoalmost 14 years ago
There's no dislike; there's thousands of apps and app authors out there; the tech blogs are overrun with people pitching their apps; you need to stand above the crowd - and not by trying to shout more, but by being outstanding in some way; as for the marketing part, here's a classic article: <a href="http://blogs.balsamiq.com/product/2008/08/05/startup-marketing-advice-from-balsamiq-studios/" rel="nofollow">http://blogs.balsamiq.com/product/2008/08/05/startup-marketi...</a><p>There's a number of ways you can market your app: submit to app directories, use AdMob and other ad platforms, "sell" a compelling story involving your app (see kreci's series of "independent developer progress update" articles, he posts them regularly), etc.<p>Sorry if this is a bit harsh, but: you seem to think venture funding is a way to raise your visibility - which is partly true, but if you can't get the blogs to write about you, how do you plan to get people to write you cheques? Also, unless your app is truly groundbreaking and has potential to grow into something much more (eg what Rovio did with Angry Birds), is there really a point in trying to get funding?
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pedalpetealmost 14 years ago
I've read many of your comments below, and you seem absolutely convinced that the only way to get coverage is by having contacts in the industry, or by being in Silicon Valley.<p>Well, I can tell you as somebody who is definitely not in Silicon Valley, has never raised money, has no contacts with tech blogs and has been featured on TechCrunch, TechRadar and others, that it isn't only about connections.<p>You are absolutely convinced that your app should be covered by these blogs, but the blogs are covering apps that are new/different/special.<p>I don't mean to be harsh, and it doesn't mean that your app doesn't have a market, but the 'features' you are touting about text-only, less data usage, less costs, etc. Aren't selling points for the general population. I live in Canada where data usage costs are MUCH higher than in the US so you'd think that I should care about these things. But the plain facts are that css, images, etc. are barely a minor percentage of data usage. Video uses data, music to a lesser extent, skype, etc. These are the data hogs. You've created a product that might fit a very small niche, and you sound like you are trying to get the major outlets to cover it. That isn't going to happen unless you can pitch them a story about why it matters, and where it has made a difference.<p>Think about how your app has actually helped somebody do something that they couldn't do otherwise. What is the true benefit of text-only web? Make it personal.<p>By the sounds of things you may be trying to pitch your app based on 'features' which rarely matter. Twitter wasn't the blog darling because they only allowed 140 characters, they got all the attention because they allowed you to communicate quickly with a large group of people, and the brevity made the content easy to digest. 'Tell your friends about the great band that's playing at xyz, with Twitter'. What would your headline be? Is it interesting and would anybody care?<p>You've got to work on your marketing, though I also think you need to work on the reason your product exists.
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benologistalmost 14 years ago
You're focusing on the wrong blogs. Find ones that specialize in reporting on Android app, that's where your potential users are, not on TC getting the latest Apple news.
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