Hello everyone, author here. I wrote this post after wondering why Oracle is such a ubiquitous name, but almost no developers I've worked with have ever used it. After some research and conversations with a former employee, it turns out that the story is really interesting: Oracle was basically the first company to commercialize a RDBMS. And today they have what might be the fastest, most performant database at scale – if you're willing to pay for it.
We had lots of head to head competes with oracle when I was working at a rival big-tech company in sales. We would schedule a few calls, maybe send a salesperson on-site. Oracle would send 5-6 people across the country for an on-site discovery (seemingly, from an outside perspective) very often. They've always had a ton of resources and aren't afraid to use them, and are the pinnacle of old-school tech sales strategies.
Oracle is the definition of a company that remains huge but hasn't done well offering cloud services, but has a stock that's up 153% over the past five years. Databases are sticky!