This article was cute, but the author completely ignored one of the key aspects of online dating: appearance. I think this plays a huge role, for both men and women, and to ignore it is naive at best, and misleading at worst.
There is no guide. You have to look attractive and that's all there is to it. No matter what you write in your description or on your messages. No matter what strategy you employ. It's all completely meaningless next to your profile picture that counts for everything.