Tim Cook’s Letter to Apple Staff

I hope this guy is more humble, Apples Achilles' heel is it's arrogance. It was somewhat accepted because is was Steve Jobs doing. Another CEO will never have this bonus and if he proceeds with this attitude then it will hurt the brand.

"Steve built a company and culture that is unlike any other in the world and we are going to stay true to that—it is in our DNA."<p>Let's hope.

Too much "I". When Steve mentions "I", it's because he's making a point.<p>(Off the cuff -- but gut -- reaction to just reading the letter (or, 'memo'), quickly.)