Over the years I managed several different online projects. Not too big, but without a budget for data team or enterprise grade analytics solution. With each project I frustrated over the complexity of data analytics process, how much time I spent on it.<p>I tried many technics, concepts and tools. Over and over I found myself jumping between browser tabs, comparing metrics (SEO, Ads, Revenue, Web, Social Media), exporting, merging data and gathering insights. All that so my projects could grow in the most efficient way.<p>The problem was, that growth, even when defined as increase in single metric, required improvement in lots of secondary ones. These secondary metrics were scattered across different dashboards and different apps. And it happened regardless of the business type I was in.<p>e.g. You want to grow your Revenue (in Stripe) → You find out that most of your paid sign ups come from search engines (in Google Analytics/Mixpanel etc.) → So you want to increase your CTR from Google (in Search Console).<p>e.g. You want more DAU (in Mixpanel) → They come from different channels: paid ads, organic, social media → You want to slightly increase impressions/CTR of each one (in Google Ads, Twitter and Google).<p>I wanted to change that and put all important metrics in single, easy to use dashboard. So over the last couple of months I found a cofounder and built MVP of our all-in-one analytics app — Raport. We've set ourselves on an ambitious goal — reducing complexity of web analytics. It's been fun and we're just getting started.<p>We recently launched public beta, integrating 5 data sources in one dashboard. We also deliver daily email reports and send alerts when interesting changes happen.<p>Test it for yourself or I'd be happy to explain more.