How would this work for the investors of Justin.tv? I know that Justin.tv has a stake in Socialcam, but to go from owning 100% of the value to something less seems like a lousy deal for the investors.<p>I suppose you could make the argument that this will enable Socialcam to grow more quickly and thus drive higher value for everyone, but it seems like quite a high risk.
Justin.tv's strategy of using their video-hosting infrastructure to aggressively pursue verticals within the video watching/sharing/hosting space is working out really well. They seem to have a knack for identifying how people use video and streaming on the web, and are creating products that serve the specific needs of each group.
Interesting. I suspect that Instagram are also contemplating adding video sooner or later, given that in their API images are to be found in the "media" branch, and for each entry there the data-type is labelled as "image".