While I was researching existing concepts of most popular apps I realized that most of them took existing concept and flipped it on its head. Maybe I'm wrong for some of them<p><i>Snapchat</i><p>Existing concept: uploaded images and photos stay online (forever)<p>Flipped: images and photos stay online shortly<p><i>Vine</i><p>Existing concept: videos are long<p>Flipped: videos should be short<p><i>Whatsapp</i><p>Existing concept: SMS are not free<p>Flipped: SMS are now free<p><i>Twitter</i><p>Existing concept: blogs/blogging should have large texts<p>Flipped: blogs/blogging can be short<p><i>Digg</i><p>Existing concept: News should be aggregated by journalists<p>Flipped: news can be aggregated and voted on by visitors<p><i>Tinder</i><p>Existing concept: dating online is opened for people to send messages to whoever, no matching<p>Flipped: you need to match in order to continue<p>These are of course most popular examples. Seems like all of them followed the same formula, probably unintentionally. Of course some of them were lucky, some had good marketing. What's your opinion on it?
<i>Google</i><p>Existing: The search engine ranks the pages based on some metric within the search engine.<p>Flipped: Other linking pages determine which pages have higher rank.<p>This is kind of an interesting way to think about things. But (almost) everything new that succeeded flipped <i>something</i> of the existing offerings. That is, "exactly the same" almost never takes over the market.<p>But it can still be an interesting way to think about things. Here's the existing order; what are you trying to flip? ("You" = "your offering/startup/idea".)