I dono if ycombinator is good or bad at teaching people about branding... but personally, I don't really think a name has that much to do with it. I mean, you want something unique that doesn't sound like it's a weak knock-off of something else, and you want something that shows up in google, but I think a brand is something you build up over time.<p>Your brand is a reputation; just like changing your name to something that sounds better isn't going to improve your reputation, having a cool name isn't going to make your brand strong.
I think this article was pretty good. Sometimes I sit back and wonder-- why the heck am I struggling so hard for stuff? Why not just give in and go with the flow, kick back and let others take the rein. I just can't though, it's something in me, and probably in you, too.<p>The world needs more entrepreneurs.