Premature Scaling Kills Startups

One of my favorite Drucker quotes:<p>There is nothing so useless as doing efficiently that which should not be done at all. - P. Drucker

This article is NOT talking about technology. It's talking about growth in team size and expenditure.

Is it premature scaling or is it forgetting you are building a product for people, not just giving yourself an excuse to code and play with cool technology.

conclusion: never scale before you have a gun pointed at your head

It also kills companies who assume that their "next greatest product" is going to be massively successful and start employing every new piece of technology, completely forgetting their core competency.<p>Bitter, I am.