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Ask HN: What are the dos and donts of startup in large companies?

1 pointsby pkleeover 3 years ago
What is the best way to structure teams ? Create equity ? Establish as a business unit ?

1 comment

riskpeepover 3 years ago
Can you describe a bit more what you mean &#x27;startup in large companies.&#x27; There are definitely some things to know, but only if I&#x27;m understanding what you&#x27;re asking about.<p>At a minimum, you might start with understanding that there are essential differences between existing large organizations and startups. Most noteably that startups exist to SEARCH for a business model that works. In this world, failure is a &#x27;good&#x27; thing if it produces learning about the product you &#x27;should&#x27; be building. In contrast large organizations exist to EXECUTE a functioning business model. In that world failure of any kind (to hit a growth target, to generate a certain amount of revenue, etc.) is a career ending mistake.<p>For this reason, startup in a large organization is hard because everything about the organizational structure is about execution. The metrics you&#x27;ll be evaluated on are about execution, not about learning and assessing progress towards product market fit. Even if you think it will be different it won&#x27;t because there will always be one level higher in the organization that doesn&#x27;t really fully GET this difference and try to impose execution metrics or leadership styles on your &#x27;startup&#x27; team.<p>Steve Blank has a LOT of really good content about this difference and some others about how to do B2B product development.<p>I&#x27;d start here - <a href="https:&#x2F;&#x2F;steveblank.com&#x2F;2012&#x2F;03&#x2F;05&#x2F;search-versus-execute&#x2F;" rel="nofollow">https:&#x2F;&#x2F;steveblank.com&#x2F;2012&#x2F;03&#x2F;05&#x2F;search-versus-execute&#x2F;</a><p>And then read on until you&#x27;ve mined his message fully.
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