The problem with people realizing how useful TikTok is as a discovery engine the more TT themselves will try to extract value from it and ultimately kill the golden calf.<p>TikTok is an amazing shopping experience (the actual paid-for ads are garbage like always, turns out that out of touch corporate advertisers are cringe) but I’ve discovered so much amazing art, food, music, makeup, clothes, home organization stuff because of videos of people being genuine and excited.<p>I think I say it on every thread but TT is the most positive, engaging, and fun social network I’ve ever been on. It’s so nice to have a social network based around chance encounters with people like you. And when you watch a low quality makeup tutorial from someone in their bedroom doing winged eyeliner you get to see what it’s actually gonna be like for you.