A few weeks, I released a marketing page ( http://78a31277.dotcloud.com ) for a web app idea that I had. So far there is around 40% click-through to the "plans and pricing" page which kinda imply that there is demand right? So should I start building?
Browsing your site, I would kind of suggest that if you got an email address after clicking on pricing & plans (ie they clicked on 1 plan) then that'd be a worthwhile number. The pricing and plans page by itself I would argue is rather meaningless when you have 2 apparent pages of content.<p>I'm not saying there's not demand; I'm just saying your pricing page CTR doesn't mean exactly what you think it means. There's no FAQ I could have gone to or an about; just 2 offsite links and the pricing page.
I wouldn't use click-through rate to your pricing page as an indicator of anything. It's just too weak and remote.<p>Try getting people to type in their credit card numbers and click purchase. That is better, if you're going to use the "utilize landing page to measure demand" tactic anyhow.
One problem that I see is that I did the "Get a taste" thing and it just spun and spun and never did anything. I am now a little apprehensive that I gave your app access to my Facebook posts.
It will help a lot if you moved the email signup to the homepage... Its not bad that it is in the "Plans & Pricing", but it helps to promote the free option and get people to signup.
Click through is less important than the number of people clicking into a certain plan and signing up for beta. That would be a good conversion rate. If that's 40% then hell yes!