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Google drops FLoC and proposes new Topics API for ads

16 pointsby twapiover 3 years ago

1 comment

webmobdevover 3 years ago
&gt; <i>The Topics API works by having your browser (Chrome) ... determine topics that “represent your top interests for that week based on your browsing history.” Chrome will “leverage a classifier model to map site hostnames to topics.&quot;For each week, the user’s top 5 topics are calculated using browsing information local to the browser ...</i><p>So Google now wants to create and run browser crawlers <i>directly</i> on our machines to create individual browsing profiles, and share this with Google and other &quot;advertising&quot; platforms &quot;anonymously&quot;. That&#x27;s not invasive at all. &#x2F;s