key take-aways:<p>+ Michal switched his focus to syften, a tool originally developed to help him promote another product, when he put a price on it and had takers in a few days.<p>+ Even though he did not enjoy writing and was not very good at it, he realized that he would have to become adequate to market syften. So he forced himself to get better at writing.<p>+ He added an "enterprise plan" and has been surprised at how profitable it is. "Finding ten high ticket customers might sound unrealistic. But today, my perspective is that it’s easier than finding thousands of low ticket customers."