Remember that Tony's doing this stuff in <a href="http://Lift.do" rel="nofollow">http://Lift.do</a> out of Obvious. He's to polite to mention it in the post, so i figured i'd mention it here.
Like the idea of focus on a single core progression for a startup. Very much like the list of Gotchas and Edge Cases. My favorite:<p>>5. Getting Test Users. I often hear people rationalize a PR push as the only way they can get enough users to test product market fit.
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The solution isn’t PR, it’s go to some events and make some friends in that market.<p>"Go to some events, make some friends."
This is the single best <i>concise</i> description of the steps to grow a startup. Nice job, Tony.<p>Only one thing to add. As my co-founder put it...<p>"The one thing missing is to get basic validation before coding via mockups. I think that's super key especially for devs who are looking for any excuse to avoid taking to potential customers and to get on with coding."