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Lego has changed since we were kids (2014)

234 pointsby martinlazover 3 years ago

75 comments

cestithover 3 years ago
If you don&#x27;t like the licensed sets, or even sets with instruction books, then you&#x27;re still covered. Lego, Mega Bloks, and others have buckets or bags of just parts. To stick to Lego without a themed set, look for The Lego Classic line. If you want them as a themed set but maybe without a media license, there&#x27;s the Lego Creator line (which does include some licensed material like the Bond 007 Aston Martin DB5).<p>Kit 10698 is a decent value for building toys and comes with its own storage container. Hasbro has multiple brands of brick building sets, but under their Kreo line there&#x27;s A4585 or A4584 value buckets. I have a 759-piece Zuru Max bucket that&#x27;s like $20 - the pieces fit but the quality&#x2F;durability feels a little less than Lego or MEGA.
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altaccover 3 years ago
Most of the now &amp; then examples are both true now. The classic sets still exist and how children play with Lego depends on their personality and what they have available (and how it is stored). Children are individuals and Lego allows a larger variety of play than most other toys on the market.<p>My kids have a mix of classic &amp; branded sets and the play area is a mix of designed builds and improvised creations. The favourite and larger sets stay in their own bags when deconstructed but most others are added to the common boxes, which are sorted by rough shape based on what we’ve seen stimulates free building. There are a lot of complex shapes but many of those are useful in free building. I’ve purposely bought some sets with multiple complex flats &amp; bricks as they allow more creativity than just the basic bricks.<p>But I know other children who just like to follow build instructions or just like to play with the characters and that’s OK. That’s the flexibility of modern Lego.
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cosmodiskover 3 years ago
When my daughter was about 3 years old,I went on Ebay and bought a huge bag of used Lego. I think it was 10KG or so. My wife nearly got a heart attack, especially when I poured all those little pieces into the bath and filled it up with water,so I could wash them a bit. Then ended up catching the smallest pieces when I pulled the plug. We poured all those pieces in the living room. Took like 3 days to dry out. We built so many things since then. There are lots of sets mixed together,I don&#x27;t care nor does my daughter. It&#x27;s still nice to build something, especially when all you do at work is sending emails and writing some code here and there.
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rnernentoover 3 years ago
Legos are still one of the most satisfying toys to buy your children. Yes they are expensive, yes it&#x27;s annoying that a lot of them are built just once. That being said when you look out at the competition the bar is low.<p>I have a 5 and 3 year old and watching them patiently page through the instructions and put together something complex that they really care about is incredibly satisfying. Some of the sets have relatively complex mechanisms in them as well (I&#x27;m thinking specifically of the Lego Friends Shopping Mall and the Minecraft sets) and the kids are forced to understand them at least on some level.<p>I don&#x27;t know that my daughter would be interested in classic Legos, it&#x27;s Lego Friends that caught her and will keep her in front of a 200 page instruction manual for 4 hours and in my mind there&#x27;s nothing wrong with that.
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gilbetronover 3 years ago
I really dislike all the bizarre &quot;lego ain&#x27;t what they used to be!&quot; comments - they honestly come from people who haven&#x27;t spent time with modern legos. For reference I was born in 1970 and played with legos probably from 1975-1985, and then seriously picked it up again in 2012 or so when my son was old enough to play with them. People paint this picture of these new legos that are made up of like 5 parts that you just click together and have a transformer or something. Reality is far from that - there are so many cool pieces that let you build things never before possible. I was going to make an analogy about it being like having 100 crayon colors instead of 1, but it is more like having a whole artist&#x27;s toolbox at your disposal, including 100 crayons. People say, &quot;but it is too complicated!&quot; - well then just buy the classic bricks, they are easy to purchase in bulk, and you can find lots of instructions all over the place for fun ideas to learn with.<p>And then there&#x27;s this weird idea that it is so complicated that you have to build it once and then never take it apart. Please, taking it apart was a huge amount of the fun for my son. He&#x27;d repurpose parts into his never ending scene that sprawled a 10x10 area in our family room. He (and us) would play with them literally daily for at least an hour, if not more, adding sets as they came along. Much of it stayed in bins, just because he had so much (youngest child of a youngest child, means you have lots of generous Aunts, Uncles, and cousins!).<p>Even now, at 13, he literally was putting a set together with is friend just yesterday. It&#x27;s rarer now, since he likes the intense interactively of computer-based &quot;legos&quot; (People Playground, Minecraft, Garry&#x27;s Mod, Teardown, and modding for other games, not to mention VR stuff).<p>Modern legos are awesome.
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mcvover 3 years ago
&gt; Now you don’t have regular Lego cops and robbers—you have Batman and the Gotham criminals.<p>You also still have regular Lego cops and robbers. Cops and robbers is still by far the largest sub-theme of the City theme. Almost every set, even some sets that aren&#x27;t about cops and robbers at all, will have a cop and a robber in there.
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samwillisover 3 years ago
I would love to know what percentage of Legos revenue is now from adults buying the incredible large, complex and expensive sets to build themselves. Lego is so associated as a toy for children just as computer games are, but gaming is a larger industry for adults than children.<p>My wife and I now regularly buy these large lego sets for each other (birthdays, Christmas and anniversaries) and do them together in the evenings after the kids are in bed. Its such a lovely way to relax.
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huhtenbergover 3 years ago
The main difference is that the sets and instructions got way more complicated and elaborate. So much so that they stifle and discourage the creativity instead of feeding it.<p>The first set I had was a minuscule &quot;mineral detector&quot; from the space set - <a href="https:&#x2F;&#x2F;media.brickinstructions.com&#x2F;06000&#x2F;6841&#x2F;001.jpg" rel="nofollow">https:&#x2F;&#x2F;media.brickinstructions.com&#x2F;06000&#x2F;6841&#x2F;001.jpg</a><p>There were 6-step instructions [2,3] AND there was a separate page with what else was buildable from the set [4]. That was the Lego magic ingredient, the most crucial part. It forced one to look and think and <i>imagine</i> how those extra models were put together. That, in turn, kick-started the process of trying other things. Above all, all of it was <i>simple</i>. So when you got more sets you&#x27;d look at the instructions as a starting point only and then dive right into building the alternatives.<p>Modern sets have none of that. If anything, they basically demonstrate that you <i>can&#x27;t</i> possibly come up with the thing you are building on your own. No way. And whatever you <i>can</i> put together will be so inferior in comparison that it&#x27;s not even worth trying. It&#x27;s really sad what Lego did to itself, because it <i>was</i> something magical :-&#x2F;<p>[2] <a href="https:&#x2F;&#x2F;media.brickinstructions.com&#x2F;06000&#x2F;6841&#x2F;002.jpg" rel="nofollow">https:&#x2F;&#x2F;media.brickinstructions.com&#x2F;06000&#x2F;6841&#x2F;002.jpg</a><p>[3] <a href="https:&#x2F;&#x2F;media.brickinstructions.com&#x2F;06000&#x2F;6841&#x2F;003.jpg" rel="nofollow">https:&#x2F;&#x2F;media.brickinstructions.com&#x2F;06000&#x2F;6841&#x2F;003.jpg</a><p>[4] <a href="https:&#x2F;&#x2F;media.brickinstructions.com&#x2F;06000&#x2F;6841&#x2F;004.jpg" rel="nofollow">https:&#x2F;&#x2F;media.brickinstructions.com&#x2F;06000&#x2F;6841&#x2F;004.jpg</a>
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k__over 3 years ago
I was a kid in the 90s and most of the things written in that article were already true.<p>I still broke down all the elaborate sets, put them all together in a big box, and built my own things later.
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Freak_NLover 3 years ago
That dark pattern where a website gives you the next article it thinks you should read does not work well here on this older article. Below the Lego article I get “Hate math? Then don&#x27;t help your kid with their homework” — which it proceeds to load hundreds of times (a search for the word &#x27;homework&#x27; yields over 1000 hits now) below each iteration just because I tried to scroll to the bottom. Somehow its recommendation engine ended up recommending the same article, recursing endlessly.<p>Stupid me, why would I expect to be able to just scroll to the bottom of the article for the website&#x27;s footer?
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tommicaover 3 years ago
Some of the items here read less like lego changing, and instead as the person growing from a child to a parent, and their point-of-view changing (#2 and #3). Also the &quot;now&quot; in #5 does not even mention the modern advertising in it.<p>All in all, this article from 2014 seems have not other reason to exist but to attract hate-clicks.
insicknessover 3 years ago
&gt; Lego has become more gender stratified<p>In this day and age, I would be surprised if the Lego Friends line, which was created with girls in mind, were marketed explicitly to girls. My guess is that the girls stratify themselves by what type of toys they are attracted to. There&#x27;s evidence that the preference is biological:<p>Male monkeys prefer boys&#x27; toys <a href="https:&#x2F;&#x2F;www.newscientist.com&#x2F;article&#x2F;dn13596-male-monkeys-prefer-boys-toys&#x2F;" rel="nofollow">https:&#x2F;&#x2F;www.newscientist.com&#x2F;article&#x2F;dn13596-male-monkeys-pr...</a>
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chasingover 3 years ago
I have some issues with Legos, but a lot of these criticisms do not at all match my experience.<p>For example, there are a crazy number of Lego shapes these days, but the degree to which they fit together satisfyingly — even in unexpected ways — is amazing. And I love this about Legos, and it&#x27;s so much more interesting than just blocks. My kid builds whole scenes and detailed models thanks to the wide variety of little &quot;unique&quot; pieces.<p>And from what I&#x27;ve seen, sets these days are big idea factories: My kid will build what&#x27;s in the instructions a couple of times to learn it, and then will take things apart and do his own thing with it, make his own creations. I love that he gets an example and learns new techniques with these big sets and then applies that to his own ideas.<p>The branded Lego stuff I don&#x27;t care for — I&#x27;d rather kids think about actual space exploration rather than Star Wars, for example — but I appreciate how Legos are designed and sold right now.
bil7over 3 years ago
title correction: 9 ways lego has researched and expanded it&#x27;s product line to increase profits while continuing to sell less popular traditional products
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ilikerashersover 3 years ago
Trying to buy lego for kids these days is a nightmare.<p>I went looking for a spaceship lego set. Just a simple rocket or something.<p>Instead it&#x27;s heaps of adult themed&#x2F;Star Wars&#x2F;NASA licensed stuff. The alternative seems to be a bucket of standard bricks.<p>The adult orientation of LEGO these days makes me hesitant to buy it.<p>I don&#x27;t mind Adults having LEGO sets, I do mind if that becomes so lucrative it stops kids being able to enjoy it.
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travisgriggsover 3 years ago
Legos are like coding. The simplicity of Lego yesteryear was like some of the simpler programming languages out there. Approachable and rewarding, but limited. Over the years, the language of Lego has added new programming constructs and is inherently more complex, more capable, and harder to approach.<p>The evolutions the article describes may be deplorable to some, but it was adapt or die. Anyone playing with Tinker Toys, Lincoln Logs, or Erector Sets anymore?<p>I am 51 and still collect Lego. I realized some years ago, that my own four kids were not getting the same enjoyment out of them that I had. Chagrineldy I realized that in my attempt to help them love them, I had over glutted them. Two large bins (the kind you put in the back of pickup trucks), an explosion of piece types, and an explosion of color, made it too difficult to find the piece you wanted.<p>So I sorted them. Today, I have more than 200 clear Sterilite storage containers with the whole collection sorted by basic shapes or types. Some are very specific (2x4 bricks), some more of a category (all technic gears). I had tried sorting them by color in the past, but all that led to was very mono color creations.<p>When I build something, I use the whole set. But when grandkids and nephew&#x2F;nieces come, I just get a few of them out. With about 20 boxes, it returns to that simple approachable phase and they do the coolest things. You can get a lot of mileage out of just the plates and bricks, plus one or two of the “specialty” boxes thrown in for grins (e.g. two of my nephews just love the big box of wheels).<p>The most popular boxes are still the minifig boxes: heads, hats, vests, torsos, legs, tools, animals, foods, weapons. They’ll “play dolls” with those all day. They generally push the few Friends pieces out of the way. When the kids were younger, we used to do a monthly bricklink order as a group. My 3 girls always opted for more female hair pieces.
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flerchinover 3 years ago
Soda was sweeter when I was a kid. The playgrounds were taller. I never needed money. Cartoons were so good I could sit and watch them for hours after school everyday, and the advertisements never bothered me. My computer had a 4MB hard drive, and that was enough for everything I ever needed. My Dad still loved my mom...
onpensionstermover 3 years ago
That&#x27;s not the original minifig. That&#x27;s not even the original minifig that had a face.<p><a href="https:&#x2F;&#x2F;blog.hobbydb.com&#x2F;2018&#x2F;11&#x2F;05&#x2F;the-evolution-of-lego-minifigs-brick-by-brick&#x2F;" rel="nofollow">https:&#x2F;&#x2F;blog.hobbydb.com&#x2F;2018&#x2F;11&#x2F;05&#x2F;the-evolution-of-lego-mi...</a>
SkeuomorphicBeeover 3 years ago
I started reading disagreeing with many points of the article, I did realize that she is from a different generation then me, so her &quot;then vs now&quot; is very different from my &quot;than vs now&quot;. But still, when I look at what sets were available when she was a child I would say that her points &quot;1. The instructions&quot;, &quot;2. The sets&quot;, and &quot;The building method&quot;; were based mostly on what specific sets she happened to have, and no on what sets were available at the time.<p>Yes, up until the 60s (before even that author&#x27;s time), Lego sets were mostly generic bricks with just a small set of specialized pieces (just some wheels, doors and windows), for example sets of the &quot;Universal Building Set&quot; family [0] like the one pictured early in the article. But by the time of most of our childhoods (the 70s or even 80s), Lego had already introduced sets with plenty of specialized pieces. Also at that time they already introduced some more complex sets tailored for a specific build, some of them, the kind of set some people may chose to build only once (as if it was a glue-on plastic model kit).<p>The thing is, most rants about old Lego being better more generic, are just misguided rose-tinted nostalgia talking. Lego still sells awesome generic sets, even better than the ones we used to have when we were kids. They just happen to also sell some hobbyist sets. For example, my son&#x27;s big box consists of a mix of my old 80s era (e.g. [1]) plus my niece&#x27;s 00s era (e.g.[2]) Legos, and I have to say that the 00s era is much more generic and full of bricks, allowing for much more varied imaginative play, than my old 80s spaceship sets full of large single-use pieces.<p>[0] <a href="https:&#x2F;&#x2F;brickset.com&#x2F;sets&#x2F;theme-Universal-Building-Set" rel="nofollow">https:&#x2F;&#x2F;brickset.com&#x2F;sets&#x2F;theme-Universal-Building-Set</a><p>[1] <a href="https:&#x2F;&#x2F;rebrickable.com&#x2F;sets&#x2F;6971-1&#x2F;inter-galactic-command-base&#x2F;" rel="nofollow">https:&#x2F;&#x2F;rebrickable.com&#x2F;sets&#x2F;6971-1&#x2F;inter-galactic-command-b...</a><p>[2] <a href="https:&#x2F;&#x2F;rebrickable.com&#x2F;sets&#x2F;31025-1&#x2F;mountain-hut&#x2F;" rel="nofollow">https:&#x2F;&#x2F;rebrickable.com&#x2F;sets&#x2F;31025-1&#x2F;mountain-hut&#x2F;</a>
watwutover 3 years ago
&gt; Lego did extensive research and found that girls preferred to play with the characters rather than build sets. So they created the Lego Friends line where the characters own beauty salons, pet boutiques and can be news reporters working on stories about cakes. The sets do not come with hundreds of pages of instructions because most of them are fairly simple to build. The Lego Friends line is immensely popular.<p>1.) Majority of lego sets kinds have characters in them. That includes Star Wars sets, Ninja go sets, knights sets and what not. Lego Friends having characters in them is not something unique.<p>2.) Also, lego sets marked for similar age brackets have similarly complex manuals. It is just not true that Lego Friends for 7 years old would be much less complex them Minecraft for 7 years old or City for 7 years old.<p>3.) The actual study lego made and wrote about distinguished &quot;indoor vs outdoor&quot; as differing preference between boys and girls. And I think &quot;a lot of details&quot; in that indoor (not sure about this one). This is the first time I hear about the difference being &quot;character vs building&quot;. Which does not even match what sets lego makes. Knights series are all about characters.<p>&gt; Last year, Lego created a female scientist set on a limited run. It sold out quickly.<p>The special thing about this was that they were based on actual real world scientists. It was very much collector item.
foreignerover 3 years ago
My friends and I used to build Lego spaceships and then &quot;battle&quot; by physically smashing them in to each other. Fond memories.
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iamkrootover 3 years ago
I was a Lego obsessed kid through the 90s and 00s, and now I have a school age son who is similarly devoted to it. Lego today is waaaayyy cooler than it was when I was a kid.<p>I got the very first Lego Star Wars set, Lukes X-Wing [1], and while I loved it as a kid the newest Xwing that my son just got [2] is so much better on every level. It&#x27;s bigger, more detailed, looks sleeker, and has this really clever mechanism that opens the wings synchronously when you press down on a piece.<p>All the new sets are this way. The care and detail that Lego puts into them has dramatically improved in the last 20 years.<p>He still takes them apart a few months after he gets them and builds something new. I don&#x27;t think that will ever change, the thrill of making something on your own will never go away. Furthermore, the online community of people making things and sharing their creations has exploded since I was a child. We had a single user forum (LUGnet) where a small handful of people congregated. All images were uploaded to a single, tiny website (brickshelf) to be shared. Now you have youtube channels, instagram pages, tiktok creators, subreddits, you name it. The resources available for creating and sharing your own designs is massive!<p>1: <a href="https:&#x2F;&#x2F;i.ytimg.com&#x2F;vi&#x2F;9yXo6HF8hTo&#x2F;hqdefault.jpg" rel="nofollow">https:&#x2F;&#x2F;i.ytimg.com&#x2F;vi&#x2F;9yXo6HF8hTo&#x2F;hqdefault.jpg</a> 2: <a href="https:&#x2F;&#x2F;www.lego.com&#x2F;en-us&#x2F;product&#x2F;luke-skywalker-s-x-wing-fighter-75301" rel="nofollow">https:&#x2F;&#x2F;www.lego.com&#x2F;en-us&#x2F;product&#x2F;luke-skywalker-s-x-wing-f...</a>
deltaonefourover 3 years ago
&gt;The ads were just plain awesome. Case in point: This 1981 ad featuring a young girl with her Lego creation.<p>That picture of the girl holding up a lego set is only &quot;AWESOME&quot; for parents. As a kid if I saw that I would barf. First off as a little boy back then... there was no gender equality. All girls were stupid and had cooties and I was a little sexist tyrant.<p>Second little boys aren&#x27;t dumb... that blob of a thing made by girl is infinitely less interesting then a space ship designed by a professional adult with a cool color scheme. Case in point I loved the M-tron series: <a href="https:&#x2F;&#x2F;imgur.com&#x2F;a&#x2F;bK7w8" rel="nofollow">https:&#x2F;&#x2F;imgur.com&#x2F;a&#x2F;bK7w8</a>. Of course being a little boy my skills were only good enough to produce that multi colored blob but that doesn&#x27;t change the fact that I knew what quality was when I saw it.<p>This article is just an adult projecting his opinion and woke sensibilities onto a kid. That being said yes it&#x27;s ok for a boy to like doll houses. Perfectly fine, but let&#x27;s be real, legos are mostly for boys and most boys would prefer dinosaurs over doll houses and any advertising that doesn&#x27;t target that is advertising that doesn&#x27;t understand the majority of its target demographic.<p>My main argument is against the author of the article and their complete blissful ignorance about how kids think. Lego knew their shit though. That photo is an ad targetted towards parents. The M-tron legos had advertising targeted directly towards me when I was a kid, while this article on the other hand is an article targeting parents who don&#x27;t understand how kids think.
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MarkusWandelover 3 years ago
Genuinely curious: Has anyone here personally experienced a &lt;20 year old doing real engineering with the modern &quot;studless&quot; technical Legos? You can find truly awesome contraptions on Youtube, sure. But has anyone seen it first hand?<p>The old &quot;build from the bottom&quot; Lego Technic was just so inviting for technical tinkering. We built all kinds of machinery out of them. Not kids any more on this occasion; we dug out the Legos from the late 1970s to play with them just for fun once we were grown up. But representative.<p><a href="https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=Mw3dUbRfMSw" rel="nofollow">https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=Mw3dUbRfMSw</a><p>The &quot;What it is, is beautiful&quot; aesthetic. Who cares what colour a piece is; it&#x27;s the shape that matters.<p>In this respect, Lego has changed. Sure you can still get buckets of basic parts to build with, but the Technic sets of easy-to-engineer-with parts, with lots of the studded beams and the ever so handy 40 tooth gears have gone away.
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sparrcover 3 years ago
A few counterpoints:<p>- LEGO still makes bins of fairly generic pieces that can be built into all sorts of things: <a href="https:&#x2F;&#x2F;smile.amazon.com&#x2F;LEGO-Classic-Medium-Creative-Brick&#x2F;dp&#x2F;B00NHQFA1I&#x2F;" rel="nofollow">https:&#x2F;&#x2F;smile.amazon.com&#x2F;LEGO-Classic-Medium-Creative-Brick&#x2F;...</a><p>- My daughter has a few LEGO duplo sets. One for example had instructions for building a Minnie Mouse house, but we only did that once. Now all the sets are taken apart and mixed together and she pretty much builds whatever she wants, mixing and building with pieces from 4-5 different duplo sets together.<p>- It&#x27;s super easy to buy bins of used legos online, especially in local parenting communities. I see people exchanging bins of LEGO pieces all the time and usually it&#x27;s just bins of pieces, no instructions or defined sets or plans at all.
furyofantaresover 3 years ago
In any creative endeavor, be it lego or minecraft or anything else, you can endlessly watch the global greatest hits on youtube, things you have no chance of &quot;competing&quot; with. I have no idea how this affects people growing up in this environment. Is it stifling? Inspiring? Just normal, since you start out as a kid not knowing how to do anything and surrounded by people who do? How different is it really from how we grew up, listening to professional music, surrounded by professional visual art?<p>I don&#x27;t know any of the answers. But I&#x27;m grateful that my kid can assemble a complex thing from a lego kit. For her, it looks empowering to me. And when she&#x27;s done, she almost immediately starts tweaking it, then disassembles it completely within a few days and the kit ends up in the pile of assorted bricks for &quot;free play.&quot;
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sequoiaover 3 years ago
&gt; Lego did extensive research and found that girls preferred to play with the characters rather than build sets. So they created the Lego Friends line where the characters own beauty salons, pet boutiques and can be news reporters working on stories about cakes. The sets do not come with hundreds of pages of instructions because most of them are fairly simple to build. The Lego Friends line is immensely popular.<p>i.e. they figured out what the market wanted, then sold that thing, and it was profitable. I too prefer older legos but if people generally prefer another kind, what is lego supposed to do? The market also isn&#x27;t the same as it was in 1980, how realistic is it to expect their offerings to be the same?
shantaraover 3 years ago
I went through an experience of picking up LEGO Christmas gifts for my little cousins (boys and girls, age 6-11). It was very difficult to find anything that wasn&#x27;t a promo for a massive Disney franchise. After filtering by the age group and removing all comic book&#x2F;movie&#x2F;cartoon tie-ins on LEGO website, what was left was just several options for each child.<p>I may be misremembering, but when I was a kid in the 90s there was a much larger variety of sets to pick from. As a space nerd I love their ISS, Shuttle and Apollo themed sets, but it&#x27;s still disappointing how limited are their kids&#x27; options these days.
layer8over 3 years ago
The bricks also look cheaper (slightly glaze-like surface) since they started using the same translucent-white pellets for all colors, just with different dyes added when injecting the moulds, instead of full-colored pellets, around 2000. It’s also a pity they changed the gray colors from neutral-warm to the bluish grays, which to my eyes slightly clash with most of the other colors. Along with the changes to the available bricks, sets and minifigures as mentioned in the article, this made me lose interest in &quot;modern&quot; Lego.
Andrexover 3 years ago
Good. If Lego won&#x27;t evolve, they&#x27;ll die. I&#x27;m glad Lego is still around and thriving, as that didn&#x27;t always seem like it would be the case (from my personal experience as a kid).
markheloover 3 years ago
I don&#x27;t remember her name but I once met an experienced market researcher about 10 years ago who worked for Lego in the 80&#x27;s and 90&#x27;s to study their users and figure out how to grow the company. She basically went on to explain the complete strategy that you still see them executing. Lego identified that at the core, there are 4 different needs. 1. Kids who like to imagine and create characters on their own and build Legos they can play with. This is typically at an early age. Hence the generic sets around trains, cars, dollhouses, etc. 2. Kids who love their favorite characters and play with them - hence Lego did partnerships with Marvel, StarWars, Disney, etc. 3. Kids who like to display their work with pride, build it once and never touch it again - hence the architecture series. 4. Kids who like to build and rebuild different things from the same set - hence Lego technic.<p>She used Kids to mean not just by age but anyone who is a kid at heart :) After hearing it, I can&#x27;t unsee it in a Lego store and am always amazed at the genius of doing market research. We have glorified these things in startups, but when done properly it helps any company.
AtlasBarfedover 3 years ago
I grew up in the classic space era (of course the best, but then again everyone&#x27;s childhood pop culture is &quot;the best&quot;).<p>The #1 thing that should be emphasized is that lego is cheaper than it was back when I had it. I think that&#x27;s a good thing.<p>What would I really like? I&#x27;d like Lego to do re-releases of old sets that are 20 or 30 years old. Or maybe megasets that re-release the entire year&#x27;s sets for a line (Take my money for a UCS millenium falcon-pricepoint of all of the classic sets from 1980&#x2F;1981 re-released)<p>I bought a ton of used legos on CL (too much of course) when my kiddo was born. Then I sorted them to get a feel for the new pieces. I think wheels are better (there&#x27;s basically 2-3 axle standards which I think is an improvement).<p>I think the main bad thing is that there are too many colors and shades, due likely to over-perfecting a branded set or something like that (or its a conspiracy).<p>The minifigs are a bit much sometimes, but I don&#x27;t think it&#x27;s that bad. THey still are largely minifigs.<p>The amount of cool MOC&#x2F;custom builds on the internet is great. The other great thing I didn&#x27;t have was digital photography: I didn&#x27;t want to take apart my own models as a kid because I know I&#x27;d never be able to rebuild them. Now you can take a whole bunch of pictures to remember it and rebuild it if I wanted to.<p>I do think the overbranding of sets leads to them not being deconstructed. But I bought a ton of &quot;spare bricks&quot; so I don&#x27;t think we&#x27;ll have that problem.<p>When lego does an occasional &quot;classic space&quot;-ish set like the mars rover or the mech, it is amazing. The creator sets are great.
Fnoordover 3 years ago
&gt; Lego did extensive research and found that girls preferred to play with the characters rather than build sets.<p>I barely <i>role</i>played with Lego, I was all about building (first by following the exact instructions, then by ignoring them and trying to figure it out on my own, and finally by building my own stuff based on my own imagination). When I became about 11 or 12 I finally got, via a friend, into roleplaying, with Lego (I got bored of the other 3 purposes). He used the lego in the garden and made entire plays with stories, and I joined in, and we co-interacted a lot. I didn&#x27;t even know you could <i>roleplay</i> like that!<p>His parents and me, we kinda didn&#x27;t like each other (they were quite hardcore Christian, while my parents were more loose Christians who let me decide for myself and I was atheist from elementary school because even at age 5 or 6 I asked questions with answers which I found inconsistent in [the] religion and ended up seeing it as just a story). Eventually that difference between us ended our friendship. I look back fondly to my past friendships.
leokennisover 3 years ago
Large amount of “old man yells at cloud” going on here.<p>Lego is still fantastic. My kids love them. They can build a cool ninja car or a police plane or a house. And later recombine the three into a fantasy jeep-truck combo with a ramp.<p>The bricks are durable as f*ck. They learn fine motor skills. They learn to read instructions. They get creative. They role play.<p>There’s really no need to gatekeep Lego.
wiredfoolover 3 years ago
Eh, I think the biggest change is that technic style bricks are pushed down much farther in the line than they used to be (late 70&#x27;s early 80&#x27;s). There are a lot more moving parts, more wheel and tire styles, and the average part is now a 1x or flat rather than a full height 2x4. There&#x27;s also just a lot more sets and options.<p>The other big change is that all of the sets have instructions that the kids seem to start out following, and some of that comes from the branding, but some also comes from the more complicated nature of the more technic style sets.<p>There are a couple of unique parts per set, but nowhere near what most pundits claim. Most of the parts are interchangable for builds, especially if you&#x27;re not too worried about the colors.<p>(source, 3 kids now in their teens with 10+ years of someone getting at least one set for christmas&#x2F;birthday, and 1&#x2F;3 m^3 of lego that&#x27;s less and less used now. And my own collection of ~ 1&#x2F;2 ft^3 from way back when)
tzmudzinover 3 years ago
One other change: the gradual introduction of weapons and violence-related styling.<p>Back in the 80s some &quot;minifigs&quot; may have had sad faces, but never angry&#x2F;violent ones. That changed a lot over time.<p><a href="https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Violence_and_LEGO" rel="nofollow">https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Violence_and_LEGO</a>
DocTomoeover 3 years ago
I think traditional Lego died when they introduced the parts separator tool - back in my day, you destroyed your fingernails (and sometimes even used your teeth) separating parts. Attaching two 2x1 thin bricks was considered horrific, because you knew you&#x27;d never be able to separate them anymore.<p>Kids these days have it too easy.
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giantg2over 3 years ago
Maybe I&#x27;m wrong, but the vibe I get from the article is that Lego has become less creative and more about marketing&#x2F;profit; sort of faulting Lego. I think this shift to complex, structured sets says more about the parents than the company though. Unstructured&#x2F;unguided sets are still available.<p>It seems many more parents today want brag about what their kid did, want some Instagram worthy end product, or instill that structured&#x2F;conforming result-driven mindset today. Again, I could be wrong about all this. This certainly isn&#x27;t every parent, but I just feel like it&#x27;s a larger percentage than the past, just like the amount of time kids spend in structured groups&#x2F;activities vs self-organizined friend groups running around the neighborhood.
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robbrown451over 3 years ago
I enjoy modern Legos (with my now 7 year old) but only because I have them a giant bin, unsorted. I managed to get an enormous collection for $150 from a kid that I guess was growing out of them and wanted the money. And I immediately disassembled all the &quot;kits&quot; (like the Slave I ship now known as &quot;Boba Fett&#x27;s Firespray gunship&quot;) so they were just random pieces. Yes it is fun that there are a ton of weird minifigures, some recognizable and some not. There are all kinds of interesting pieces in there.<p>But I really hate the idea that you should approach it like an airplane model or the like, where you put it together the one correct way. That is boring. I don&#x27;t expect to ever buy a kit like that.
dirtyidover 3 years ago
I was fortunate enough to have the &quot;right&quot; amount of legos, enough that I could mostly build what I wanted but not enough that I was always missing pieces &#x2F; colours and pushed to engineer around limitations. I credit legos to developing my mechanical and spatial aptitude. I remember playing with less fortunate collections and wonder if these qualities would have been stunted if I had less, or if I could have been spoiled if given too much. I do know I&#x27;m very envious of not growing up with minecraft where having unlimited resources or being forced to manage resource seem to develop more skills. What&#x27;s the situation with building legos in VR?
alforover 3 years ago
Is it still controversial that girls have different interest than boys? Please stop pushing ideology and let kid be.<p>I can see it plainly with my kids and with my wife and that is fine. It is just our nature expressing itself with variations through each person.
retSavaover 3 years ago
I feel many of those points ring true, in our case. What I discovered was that Minecraft is the Lego of today, but digital. It fills many of the same creative urges.<p>We have quite some Lego Friends and different kits on shelves, which can&#x27;t be touched according to the Creator :). A big bag of second hand parts lies in peace, but Minecraft on the PS5 is now the go-to. We sometimes play 2 player together, building things. Basically almost always in &quot;creative mode&quot;, and never online.<p>I kind of wanted my daughter to feel the same positive way as I did with Lego, but no dice. Minecraft seems to do that.
MikeMacManover 3 years ago
Reminds me of this brief scene from Community. RIP Michael K Williams: <a href="https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=V8e2f9j-iJo" rel="nofollow">https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=V8e2f9j-iJo</a>
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brjiro8over 3 years ago
They’re also not as well made.<p>My kids newer fire station set has had multiple blocks crack in the last couple years, and he’s not rough on them. He bashes his action figures up but simply builds legos.<p>Fortunately my mom hung onto my stash and we were able to swap out parts right away. The aged coloring adds artistic texture.<p>Still a bummer to spend $30-$40 and if you don’t have a bunch of spares when blocks crack, you’re left with an set that can never be completely built.<p>Been wondering if a 3D printer is the way to go for this sort of thing now. Make action figures in parts.
biorachover 3 years ago
Yes, many, but not all, Lego sets these days are more specific and have more specialised parts. But in the end, most children end up with a big box with a jumble of many sets, same as past decades. Maybe the first few days of a new set being introduced is dominated by following the instructions, but after that imagination takes over.<p>My son and his friends played with Lego for over 10 years - there are few toys that comes even close in terms of longevity and value for money (despite the high up-front cost).
kergonathover 3 years ago
I was a kid in the 1990s, and my parents were already making the same complaints (except for the film merch one). The kits haven’t changed that much in the last 30 years. At least those for kids; there weren’t many kits for adults back then.<p>I hate the branded kits with a passion (Batman and the others), but thankfully there are many others available, including great ones. I would have killed for a rocket like the newer ones when I was 10. OTOH recent trains are not much better than older ones.
robertlagrantover 3 years ago
&gt; It would appear that, in the 1970s, equality of the sexes and creativity was the end goal for Lego<p>No. Saying you can buy your daughter a spaceship and your son a doll house doesn&#x27;t mean that was your end goal. More likely, having to come up with fewer differentiated toys to sell, i.e. broadening the market, was.<p>I&#x27;m not saying that equality (although playing with nontraditional toys isn&#x27;t synonymous with that) be an aim, but it&#x27;s not the most obvious &quot;end goal&quot; explanation.
dudulover 3 years ago
One thing that has changed is the quality of some of the bricks. I used to play with Legos in the 80&#x27;s. I had dozens and dozens of sets that my parents kept, and now my kids are playing with them. Very very few pieces are broken.<p>Compare that with the current sets. My kids have a few of these and parts seem to break very easily. Especially minifigures. Hands, arms and &quot;hips&quot; deteriorate quickly. They crack slightly, become loose, etc.
belvalover 3 years ago
It&#x27;s fun when you read an article about lego changing and realize that the author is old enough that the &quot;new&quot; legos he&#x27;s talking about are actually the legos you played with when you were ~6-7 years old.<p>Take it from an adult raised with &quot;new&quot; legos, if your kid has some imagination, it does not really matter if the kit is made with simple bricks or more complex pieces with a rudimentary mechanism, I had ton of fun with those.
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bondoloover 3 years ago
One thing that seems to have changed is the understanding of impermanence. I loved the things I built with Lego but quickly had to accept that none of them was permanent. Kill your darlings to build the next thing. Being too enamoured with what you built before reduced your options for building new creations and you found that you loved nothing so much that you weren&#x27;t willing to destroy it to accomplish your new goals.
ysamjoover 3 years ago
Lego really dialed the monopoly rent to 11. I wonder what the material cost for a 2,000 pieces set really is? After all it&#x27;s a bunch of formed plastic pellets. My journey and a product idea: <a href="https:&#x2F;&#x2F;medium.com&#x2F;hyperlinked&#x2F;whats-missing-creator-platform-for-lego-bricks-94e6dfc5afcf" rel="nofollow">https:&#x2F;&#x2F;medium.com&#x2F;hyperlinked&#x2F;whats-missing-creator-platfor...</a>
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ChrisArchitectover 3 years ago
2014? What&#x27;s new since then?<p>Fairly common knowledge that Lego basically saved the company and earned a ton of new money by focusing on branded sets and marketing-tie-ins etc, which was a change from the generic box of colored pieces and more independent-creativity-encouraging approach many of us grew up with. But that ship sailed so long ago and they made <i>so much</i> money, it isn&#x27;t gonna stop any time soon.
glanzwulfover 3 years ago
Alternatively we could say Lego didn&#x27;t change that much. We still have Lego classic which is still quite popular and often out of stock. So other than advertising I think nothing else changed<p>Now it&#x27;s true that there are new alternative &quot;lines&quot; to bring in new people, but we also had that back in the day. I remember when I got my first Lego Technic for example.
thrower123over 3 years ago
You have to go way, way back to the 70s or very early 80s for some imagined Golden Age of Lego where the things this article is moaning about were not the case.<p>The most concerning issue with Lego to my mind is that they seem to be creatively bankrupt. Licensed IP kept the company afloat in their dark days, but they don&#x27;t even try to put out their own themes anymore.
asiachickover 3 years ago
I thought the Mario sets were pretty awesome. My friends kids showed me there and I had to have them too. Mario also Bluetooth connects to a smartphone for various activities and there are 3d rotatable build instructions<p><a href="https:&#x2F;&#x2F;m.youtube.com&#x2F;watch?v=Fq3hw4imZ3g" rel="nofollow">https:&#x2F;&#x2F;m.youtube.com&#x2F;watch?v=Fq3hw4imZ3g</a>
dekhnover 3 years ago
I&#x27;ve been trying to find an article I read as a kid (late 70s) about a guy who made custom LEGO models, by putting bricks together incompletely. Like, you can make a cylinder with slightly-out-of-perfect snap-together pieces. I think he made a 747 out of regular pieces. At the time I don&#x27;t think I was even aware of model kits.
throw7over 3 years ago
I loved the general lego sets I had as a kid. One year my parents had gone on a short vacation to europe (germany?) and returned with an &quot;expert lego system&quot; kit of a front loader. Once built you could raise&#x2F;lower and dump the bucket. Man I loved that thing also. One can like both types of &quot;kits&quot;.
partiallyproover 3 years ago
I kind of don&#x27;t like the huge push for sets, because it feels like it ruins childhood imagination. You&#x27;re just following instructions and not actively building something new. I know Lego sells the &quot;Classic&quot; sets, but it&#x27;s usually harder to find and relegated to the clearance aisle.
tasha0663over 3 years ago
&gt; Blocks hide in the carpet until you are walking around barefoot in the dark. The pain of stepping on a a sharp Lego piece is not easily forgotten.<p>My first parenting superpower was the ability to step softly on Lego bricks. If I&#x27;m in a serious hurry, I&#x27;ll even grip the thing with my foot and keep walking.
ezconnectover 3 years ago
When I was a kid I always wanted to build a doll house because of the intricate details you can see inside the house. It was so hard I gave up and just bought scale model planes then use firecrackers to blow them up during new year. You will never experience the freedom of a kid once you&#x27;re an adult.
Waterluvianover 3 years ago
I agree with some of this. But also, my mostly complete Ice Planet set has been my singularly most cherished toy ever. I still have it today.<p>There’s absolutely nothing wrong with well structured sets with instructions. As long as they use enough standard pieces to be able to mutate.
bluefirebrandover 3 years ago
All I want from Lego these days is a reintroduction of a full medieval Castle style lineup again.<p>If they did I think I would collect and build the entire lineup. I see things like the Medieval Blacksmith set and I want an entire village and castle like that theme.
raldiover 3 years ago
What exactly is wrong with Lego making a line of products for children who prefer to play with the characters than build complex models? Particularly when it was based on extensive research rather than just prejudice.
lukaszkupsover 3 years ago
Blacktron, Space Police II, Spyrius and my beloved Ice Planet 2002 was the greatest series of all time.<p>While all of them were set in space theme, there was literally no chance you could mistake one with another!
chillingeffectover 3 years ago
What about:<p>1. Massive online community<p>2. Virtual simulators<p>3. Part numbers and 2nd hand retail<p>4. Computer and phone interfaces<p>5. Patent expired so more community
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robotnikmanover 3 years ago
I still have tubs full of legos sitting in the attic.<p>My favorite moments as a kid were starting with a lego mindstorms kit, I think that ended up leading me down a path where I started to learn programing.
NeoTarover 3 years ago
On behalf of all Europeans, can I express the sentiment:<p>LEGO is a brand, LEGO Bricks, or LEGO pieces are the individual bricks&#x2F;tiles&#x2F;plates, etc. &#x27;Legos&#x27; looks very wrong to us.
clean_sendover 3 years ago
Another good way to get lots of random pieces cheap is go to eBay and look for bulk lots. Most people sell by the pound and ultimately it’s just your imagination holding you back!
shimonabiover 3 years ago
Are resin 3D printers any better than FDM in printing Lego bricks? I hope they get good enough so that every kid can make all the pieces.<p>It&#x27;s a shame that a new 8880 kit costs an arm and a leg.
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donretagover 3 years ago
From the Simpsons: <a href="https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=Fcyva_ltKug" rel="nofollow">https:&#x2F;&#x2F;www.youtube.com&#x2F;watch?v=Fcyva_ltKug</a>
clean_sendover 3 years ago
A good hack to getting lots of random legos cheap is buying bulk lots off of eBay. Most people sell by the pound and it’s always fun to see what you’ll get!
The-Busover 3 years ago
Today&#x27;s Parent dot com, what you&#x27;ve just said is one of the most insanely idiotic things I have ever heard. At no point in your rambling, incoherent article were you even close to anything that could be considered a rational thought. Everyone on this site is now dumber for having read it. I award you no points, and may God have mercy on your soul.<p>With that out of the way, let me try and address this article, as someone who played with LEGO bricks in the 1980s and 1990s and has offspring that do so today:<p>1. The Instructions: There are more instructions in sets that are complex. The Model Team truck and helicopter set had 1,000+ pieces and tons of instructions almost thirty years ago. [1] There are still sufficient sets that are not complex and a wide variety of sets that come with no instructions. Not a valid argument.<p>2. The sets: Again, another fallacy. Non-branded sets still exist. Branded sets existed twenty years ago. This is a complaint about bad parenting (giving in to every demand from your children), not Lego.<p>3. The building method: Another fallacy. The building methods are up to individuals. You are free to buy whatever set you want and build whatever you want. You are, in fact, still allowed to take apart sets the day after you make them. (I notice that my children are very excited to do this as I was at their age but I am not).<p>4. Gendered toys: I have pored over local bylaws, UN directives, and have asked my priest. You can buy a Lego Friends set for your son, and a Lego Speed Champions set for your daughter. This is a parenting problem, not a Lego problem.<p>5. The advertising: This may be a valid point, but not for this argument because it does not affect the toys themselves any more than I could buy Legos at Toys R Us thirty years ago but not today.<p>6&amp;7. The blocks &amp; minifigs: Simple blocks are still available and you can build exclusively with those if you wish. Minifig choices are better as it allows to build different things (i.e. the cast of Top Gear UK).<p>8. Branding: I don&#x27;t like branding in Lego, but this has been the case for at least twenty years. If you don&#x27;t like the branding, you can buy unbranded sets.<p>1 = <a href="https:&#x2F;&#x2F;www.bricklink.com&#x2F;v2&#x2F;catalog&#x2F;catalogitem.page?S=5590-1#T=S&amp;O={%22iconly%22:0}" rel="nofollow">https:&#x2F;&#x2F;www.bricklink.com&#x2F;v2&#x2F;catalog&#x2F;catalogitem.page?S=5590...</a>
jstanleyover 3 years ago
Is it just me or does the letter from 1974 look like it was typeset in Microsoft Word?
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tweetle_beetleover 3 years ago
I find the act of building a set and putting it on a shelf to gather dust a bit sad, but big piles of similar shaped blocks are also a bit uninspiring.<p>So I was pleasantly surprised to find the BricQ Motion sets aimed at classroom use. They come with lessons plans and videos to give some direction, but even without them it&#x27;s a great self-contained box with very carefully selected pieces to encourage learning about physics and a pile of more &quot;silly&quot; pieces to add character. There&#x27;s a good selection of wheels, springs, weighted blocks, &quot;ropes&quot; and Technics style pieces. They come in a segmented tray and are colour coded to make finding particular blocks and experiment with related blocks easier.<p>I think they&#x27;re the best of both - experiment, solve a challenge, learn something, build nonsense and then break it all up and put it away neatly ready to do it again. Big hit compared to sets.
gjvcover 3 years ago
Lego, singular. Never &quot;Legos&quot;.