Well executed FOMO ad, complete with time pressure and competition.<p>Parallels how to promote crypto to the public.<p>1) "What is it?"<p>2) "I don't know."<p>3) "Other people are doing it."<p>4) "What if I miss out?"<p>5) "I'm going to do it before it's too late."<p>Consistent messaging from all fronts.<p>"Buy crypto or be left behind. The revolution is now. Pay no mind to the fact that Bitcoin speculators have lost 37% since November and that we need more users lest speculators in our stock lose faith."<p><a href="https://fortune.com/2022/02/11/crypto-super-bowl-ads-ftx-coinbase-binance/" rel="nofollow">https://fortune.com/2022/02/11/crypto-super-bowl-ads-ftx-coi...</a>