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Firefox And Pixar Animation Studios team up to help you show your true colors

96 pointsby up6w6over 3 years ago

24 comments

NazakiAidover 3 years ago
I see 0 problems with this. Disney gets their exposure. Mozilla gets some money (I hope) and exposure. The users don&#x27;t really get negatively affected. I hope this helps increase Firefox&#x27;s market share to make it more competitive to Chrome.<p>The fact that Disney use DRM means that Mozilla should not have done this is a weak point at best. DRM is used by most media companies.<p>I feel like people just get angry at Mozilla for the hell of it without understanding that they have to pay their employees somehow. Also Mozilla could &quot;team up&quot; with any org and someone would find a way to get angry over it.
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bee_riderover 3 years ago
&gt; In celebration of “Turning Red,” streaming on Disney+ on March 11th, we are creating new Firefox desktop colorways and mobile wallpapers based on the movie as an optional way to show your personality through your browser. We’ve also created a destination for all things 2002 nostalgia and will be having conversations with people about their journeys to embrace their true colors online.<p>Making a couple themes and an ad site couldn&#x27;t have been a big project, presumably this is the sort of thing a couple marketing interns can throw together in a couple months, right? If this got Mozilla a nice check from The Mouse which they can use to fund browser development, I don&#x27;t see any downsides here.
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butzover 3 years ago
Not sure how many new users last colorways experiment has brought, but I think Mozilla should prioritize working on actual browser features to catch up with Chrome. There are still problems with chat&#x2F;video conferencing apps, e.g. MS Teams, that work even on Safari. And there are smaller things too: <a href="https:&#x2F;&#x2F;wpt.fyi&#x2F;compat2021?feature=summary" rel="nofollow">https:&#x2F;&#x2F;wpt.fyi&#x2F;compat2021?feature=summary</a>
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swallsover 3 years ago
&#x27;We&#x27;re committed to an open web - that&#x27;s why we&#x27;re teaming up with Disney, the company that locks all their content behind DRM.&#x27;
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slgover 3 years ago
This article is blatantly just an ad for a Disney movie with almost no interesting content. I&#x27;m not sure I have ever seen something like this rank so highly on HN. What am I missing? Why are people upvoting this?
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afavourover 3 years ago
HN: Mozilla depends way too heavily on revenue from Google paying to be the default engine. They need to find other ways to make money.<p>Also HN: why is Mozilla wasting time promoting a Disney movie?
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AnEroover 3 years ago
Why is this being hated on? It&#x27;s a revenue model for them to make the competitive browser we want...<p>Having these large branded cosmetic additions to firefox is kinda a genius non-intrusive or at least less intrusive way to do advertisements.
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lkxijlewlfover 3 years ago
Grumps: Why is FF losing market share!?<p>Mozilla: Does stuff to gain market share.<p>Grumps: Pissed off Mozilla does stuff to gain market share.<p>It&#x27;s a freaking browser. Browsers peaked like 30 years ago. They&#x27;re ALL on maintenance at this point.
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rank0over 3 years ago
I&#x27;m never giving any more money to this BS organization unless they can get back to their roots and focus on making a competitive web browser.
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ldjbover 3 years ago
Although I don&#x27;t have a problem with this kind of promo, I think it&#x27;s a shame the sweepstake page [0] does not clearly explain that only US residents who haven&#x27;t previously subscribed to Disney+ are eligible. To find this out, you have to click a tiny link to the official rules [1] which are full of legalese.<p>It personally feels a bit deceitful that they&#x27;re, in a sense, tricking people into signing up for Firefox news under the guise of a sweepstake that many people won&#x27;t be eligible for.<p>[0] <a href="https:&#x2F;&#x2F;truecolors.firefox.com&#x2F;contest" rel="nofollow">https:&#x2F;&#x2F;truecolors.firefox.com&#x2F;contest</a><p>[1] <a href="https:&#x2F;&#x2F;truecolors.firefox.com&#x2F;contest&#x2F;rules" rel="nofollow">https:&#x2F;&#x2F;truecolors.firefox.com&#x2F;contest&#x2F;rules</a>
thecrumbover 3 years ago
How ironic - two once innovative companies that have completely lost their imagination and become basically corporate shills.
spike021over 3 years ago
&gt;Firefox has a soft spot for red pandas thanks to our logo<p>I&#x27;m confused. Isn&#x27;t the animal on the logo a... (fire) fox? Not a red panda?
akerstenover 3 years ago
Phew, it&#x27;s just a sponsored Firefox theme. I was so worried when I saw the headline that they were doing something like Proprietary Disney+ HDR...
endisneighover 3 years ago
Mozilla leadership is an embarrassment. They just need to make things that Google cancels - RSS&#x2F;news aggregator, Google Inbox like email client, etc.<p>Make it and sell it, generate revenue and get off Google’s tit.
sebowover 3 years ago
Well well.. seems like I really nailed this one [0] 2 days ago we had a thread about FF losing market share and what some would do to help that.I was right in pointing out Mozilla&#x27;s priorities: color themes &amp; data-collecting extensions, definitely not for fueling ad-based companies with data which trickle down in profit for both parties.<p>I guess nobody even at Mozilla gives a damn anymore, just make the browser an equivalent of a mobile app for browsing tiktok and consuming media already, because between that and pushing color themes, there&#x27;s nothing on the horizon for people who just want an usable browser.At this point i expect even Edge to catch-up heavily, at least we&#x27;re expecting consistent garbage from Microsoft so in that regard there won&#x27;t be any surprises.<p>[0] (<a href="https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=30336317" rel="nofollow">https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=30336317</a>)
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ravenstineover 3 years ago
Why in the heck is Firefox trying to sell itself as something you use to &quot;show your true colors&quot;? That promotional video tells me nothing other than that Disney has another movie coming out. Is it referring to installing themes&#x2F;skins? This just seems way out of touch, in which case Disney is the right company for Mozilla.
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meetups323over 3 years ago
What&#x27;s interesting here is that &quot;good different, different good&quot; is both completely meaningless, and also the exact argument that comes up on HN whenever firefox is brought up as an alternative to chromium browsers.
vernieover 3 years ago
Damn, I was hoping this had to do with color calibration.
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nimbiusover 3 years ago
if history is any indication of progress, expect Microsoft to secure the ever coveted &#x27;Edge sponsored by Raid Shadow Legends&#x27; soon.
up6w6over 3 years ago
For those who didn&#x27;t find, there is actually a sweepstake of 500 disney+ subscriptions sponsored by Mozilla Corporation.<p><a href="https:&#x2F;&#x2F;truecolors.firefox.com&#x2F;contest" rel="nofollow">https:&#x2F;&#x2F;truecolors.firefox.com&#x2F;contest</a>
eitlandover 3 years ago
As long as it doesn&#x27;t get in the way of fixing it it cannot hurt to spread awareness of Firefox.<p>(Not saying it is worse than anything else, just that it used to be better.)
komeover 3 years ago
hacker news is so frustrating with firefox, if it&#x27;s love, it&#x27;s toxic love :)<p>whatever mozilla do or don&#x27;t, it&#x27;s not good.
matt321over 3 years ago
Showing true colors? No thanks, I prefer people wear their masks of polite discourse in public.
digitalsinover 3 years ago
So bold. So brave. Good grief.