There are no shortage of frustrations with the business practices and illegal activity Ticketmaster utilizes to keep its dominance in the event ticketing space. I'm consistently baffled at how they remain so dominant, but I have little experience in this space. How would you go about displacing them?
It's not (just) a technology issue. Ticketmaster is owner by Live Nation [0] that has cornered the market on live shows. They have some shady business practices that force acts to sell through ticketmaster [1].<p>[0]: <a href="https://en.wikipedia.org/wiki/Live_Nation_Entertainment" rel="nofollow">https://en.wikipedia.org/wiki/Live_Nation_Entertainment</a>
[1]: <a href="https://topclassactions.com/lawsuit-settlements/money/fees/live-nation-ticketmaster-class-action-filed-over-allegedly-inflated-ticket-fees/" rel="nofollow">https://topclassactions.com/lawsuit-settlements/money/fees/l...</a>
Ticketmaster is largely a manual operation at this point and has a pretty high overhead. They are hemorrhaging their tech staff and currently profitable because of their position in the market, collusion with scalpers and the high priced tickets they can sell (so they are still profitable post high overhead).<p>To displace them, you copy them but automate operations to reduce costs and pass the savings to the customer as the market and product risks have already been addressed by them.<p>The meatspace risk is getting access/contracts to the tickets they can sell.
1. Find a venue and make a deal to sell tickets for them.<p>2. Goto step 1 many, many times.<p>Unfortunately you'll find that a lot of the consumer-hostile behavior is driven by the venues/promoters, who are the <i>actual</i> customers of the ticketing system. The huge fees are shared, offering the ability to advertise a fake cheap price. Ticketmaster takes the bad press as a serivce.
I think NFTs are dumb for selling gifs, but might be part of a big disruption in this industry.<p>Lots of details to be worked out and proven, but roughly here goes.<p>A venue sets up a smart contract for a ticket that customers can buy. If it’s later sold by their customers, the contract can be setup where part of the profit is contractually obligated to be transferred to the venue.<p>This NFT arrangement has some small benefits like eliminating the market for fake tickets, but more importantly, allows venues to capitalize on the secondary market.<p>If a ticket to some concert is in crazy demand and goes to 10K per ticket, then the venue profits further from that secondary market without having to take the PR hit of charging people obscene prices.
I'd be very surprised if they don't eventually collapse because of falling attendance of live events. I can't see myself attending an indoor event with crowd of strangers for at least a few more years.
Step 1: Build basic site.<p>Step 2: Get leverage over venue owners. Use that leverage to displace livenation.<p>Some venues are owned by livenation be prepared to build venues or leverage livenation out.