Think "any port in a storm".<p>Cynical stereotypes. Women are looking for a long term provider, regardless of the length of the entanglement. Men are looking for sex.<p>Hence men wish to maximise the sex:commitment ratio, women to minimise it. Your mileage may vary.
The most interesting thing is the plug for FeeFighters.com. "marketing ninja" is an appropriate description for someone who can plug something as boring as a credit card merchant account locator in an article about dating.