Seriously, look at the design of the invite. Calendar says Tuesday (October) 4th. Clock says 10am. Map app says this will take place at 1 Infinite Loop. And the Phone icon makes it clear this will be an iPhone event (rather than an iPod Touch / iOS event), with one unread notification alerting you that there is something you must pay attention to.
They say everything in 4 icons. So awesome.
So many puns. "Let's talk iPhone" -> "Let's talk, iPhone" (new speech functionality). It's a phone, you talk to people, you also talk to it, etc.<p>I would expect this to be a very speech technology-heavy event.
wow, that's just evil. TELUS (phone company here) has been running ads in really heavy rotation pushing the tagline "there's never been a better time to buy an iphone 4", and stating "offer ends october 4th".
I just got excited, then deeply sad when I remembered that this is going to be without Steve.<p>Best of luck to Mr. Cook, but I will always miss Stevenotes no matter how great a CEO he turns out to be.
Nobody thinks that having four icons indicates that they finally made the smaller iPod Shuffle-based iPhone? There was speculation last year that they were looking at a smaller lower-priced entry iPhone with limited features based on the Shuffle. I would wear it running, so I'm hoping the four-icon picture isn't just a coincidence.
I don't know why everyone's assuming Tim Cook will actually deliver the keynote when execs like Schiller and Forstall have been doing the keynotes with Steve and Tim Cook never has.
I really can't wait to see how Tim Cook brings the new iPhone to the market. There's a lot of pressure on him to perform in the same way that Steve Jobs has in the past. He has, to his advantage, been more chatty with Apple employees via corporate webmail so I'm excited to see what he says and how he brings his team around a much awaited iOS 5 and iPhone.
The article is still speculating about the "iPhone 5" part, right? Last I checked, we still don't know if it will be a hardware upgrade (perhaps "4S"), a low-cost version, a world phone, a complete form factor upgrade ("5"), or some combination of these and other things.
Wow. We're debating the presence of "one notification" to be a response to <i>extremely</i> speculative rumors of a "cloud iPhone" (in the day of poor batteries and data-caps?) Or that Assistant, even in this thread, is being touted as revolutionary? Or that people seem to attribute webOS with Android-style notifications despite being later to the game? The iPhone 4 is gorgeous and iOS is in a class of it's own, but I can not understand the blinders that come on around announcement time.