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Ask HN: Pricing/revenue model for personal finance app

6 pointsby filipcteover 13 years ago
Hi guys! I'm the founder of CashBase (http://www.cashbasehq.com/), a personal finance suite of apps (web, iOS, Android). We're a small team and doing this sort of on the side. Growing with 3500-4000 new users per month, now a little over 26k.<p>CashBase has been free from the start and we now have a product worth paying for - so we're looking for the best revenue model.<p>Our best option goes like this: 1. User signs up for free and can use the entire app with no feature limitations until they hit 100 transactions (expenses...) - which adds up to roughly 3 months of usage. 2. At that point, they are allowed to view the data, reports, export it etc. We ask them to subscribe for $X/mo or $Y/yr, to continue using the app (adding transactions).<p>The price point we're considering is $29/yr ($2.4/mo) - one yearly payment, 60-day money back guarantee.<p>===<p>How does this sound? Could you think of a better model? Do you think the price is right, or too high, or too low?<p>Thank you in advance. Any feedback is hugely appreciated.

4 comments

md1515over 13 years ago
A few things to think about:<p>1) You are still growing quite rapidly, so you need to be wary of killing off that growth. I think your method of giving ~3 months usage free will go a long way in retaining that growth<p>2) I don't think it is too expensive on a yearly basis, but maybe give them a discount if they pay by the year? Even if it is a couple bucks. They will already be inclined to pay for the full year because it isn't that expensive and $2.40 is a hassle to pay every month. Give them an additional reason to stay with you the entire year.<p>Good luck
rcavezzaover 13 years ago
I remember talking about this at the startup guild. one of the founders had a similar idea and then tested a shorter period and had similar results. Three months seems like a long time. Why not one month or two weeks? also different people make different numbers of transactions - if you're thinking in terms if days already, why not have a 30 day free trial instead of transaction based so users will know when the free trial will end.<p>What's the plan for existing users?
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filipcteover 13 years ago
Clickable: <a href="http://www.cashbasehq.com/" rel="nofollow">http://www.cashbasehq.com/</a>
bigohmsover 13 years ago
How is this different from Mint (that is free and syncs with all the accounts)?