We're launching climatelink.io today. Climate change is complex, scary, real and the mother of all collective action problems. We're building a social network focused exclusively on saving the planet.<p>In my own climate journey, a few insights led to building (and now launching) climatelink. First, climate is hard. I took the (excellent) terra.do course last year, and once you really study climate science, it's hard not to freak out. When you dig into something so massive, the human tendency is to look away, or to stay on the surface. "Don't Look Up" illustrated that beautifully.<p>Second, I talked to a whole bunch of people in a similar situation ("what can I do?"), and it's really hard to figure out how YOU can actually make a meaningful difference in climate. Everyone has a different background, and at the same time, climate touches every sector and profession, so how can you combine those?<p>Third, even today, we only have a tiny fraction of the people that we need working on climate.<p>And finally, what I felt, and what many other people during conversations confirmed to me, is that once you really dig into climate, and if you don't look away, you get kind of radicalized. And I am using that word carefully, in the positive sense: a radical change means a change that is not just incremental. We need to radically move our energy system off fossil fuels, for example.<p>So we figured, first, to fix the "Don't Look Up" problem, we could use a social network, with its inherent addictive qualities (if we do it right). That turns a major social media issue (I can't look away) into the solution of a major climate issue (Don't Look Up).<p>Second, we can use a second negative side effect of social networks, that they tend to "radicalize" people, for good. Because we need radical change.<p>So that's all to say, I really hope you will check out climatelink.io, and let me know what you think :)