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Ask HN: Should I use “we” or “I” in product communication?

2 pointsby robbiejsabout 3 years ago
Hi HN,<p>I&#x27;m Robbert, creator of fast JavaScript data table library DataGridXL. You might have seen the Hacker News post a few days ago where I introduced v2 (https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=30919257).<p>The product is a solo effort (and ideally it should stay that way).<p>My question is: should I write as &quot;I&quot; on my website or &quot;we&quot;?<p>I chose to communicate using &quot;we&quot; on my website. The main reason for this is that I am afraid that (larger) companies would not take my product seriously when they find out that it&#x27;s a one man project. I would miss out on sales.<p>However, it would be nice to not have to pretend. I know other creators (Pieter Levels of Nomadlist comes to mind) that do not pretend to be a company of people.<p>Are there any people on this forum that have dealt with this for their own product? Or perhaps have a strong opinion on this topic? I am very much open to suggestions.

4 comments

robbiejsabout 3 years ago
Hi HN, I&#x27;m Robbert, creator of fast JavaScript data table library DataGridXL. You might have seen the Hacker News post a few days ago where I introduced v2 (<a href="https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=30919257" rel="nofollow">https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=30919257</a>).<p>The product is a solo effort (and ideally it should stay that way).<p>My question is: should I write as &quot;I&quot; on my website or &quot;we&quot;?<p>I chose to communicate using &quot;we&quot; on my website. The main reason for this is that I am afraid that (larger) companies would not take my product seriously when they find out that it&#x27;s a one man project. I would miss out on sales.<p>However, it would be nice to not have to pretend. I know other creators (Pieter Levels of Nomadlist comes to mind) that do not pretend to be a company of people.<p>Are there any people on this forum that have dealt with this for their own product? Or perhaps have a strong opinion on this topic? I am very much open to suggestions.
georgia_peachabout 3 years ago
Illeism. <i>georgia_peach</i> thinks the power move is to go full Elmo.
评论 #30945756 未加载
bitxbitxbitcoinabout 3 years ago
The Royal we. Every we is “you and I” the reader and the writer (you) so you can comfortably use we even though you mean I and potential clients will see what they want.
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ubermanabout 3 years ago
Are you an LLC or sole proprietor perhaps DBA Vanilla Components?