Won't we just end up with "I do not want X [*]" vs "I do want X [ ]"?<p>Having seen how the UK implemented data protection stuff I'm not keen on seeing the mess they'll make of this.<p>Current best practice is un-checked boxes asking if the user wants more information. Current common practice is to check all those boxes and let the user notice any that need un-checking. A bit frustrating.<p>Also, the distance selling regulations are already pretty fierce in the UK. I'm glad I don't sell a physical product. I'd be really interested to hear from anyone who does about any problems they've had.