Yahoo basically has nothing to lose at all, I meant they dont even have to give the startups $40k at all.<p>Once Yahoo create a link to your website, you should be able to get enough traffic to make the money from the ad sale especially if the website will get the 2/3 of ads income.<p>They can choose several startup partners and review them every quarter or year whether to continue the partnership. Its like Y Combinator, where you got advice, etc for equity exchange.<p>And even tough everyone say yahoo is not doing well. I will be just happy to get 0.0001% of their traffic.