TE
TechEcho
Home24h TopNewestBestAskShowJobs
GitHubTwitter
Home

TechEcho

A tech news platform built with Next.js, providing global tech news and discussions.

GitHubTwitter

Home

HomeNewestBestAskShowJobs

Resources

HackerNews APIOriginal HackerNewsNext.js

© 2025 TechEcho. All rights reserved.

Need Feedback on Google Panda Hit Site - Out of Ideas

11 pointsby mikeatlover 13 years ago
Hi everyone. First time poster, long time reader but I could really use some honest feedback from knowledgeable people and forums just don't cut it. I have a 3 year old niche hobby site (http://goo.gl/aNwGy) that has become well established as a top 2 or 3 resource within my industry. We have more unique, expert curated content written on a daily basis then any other site in our industry, and are the only site in our niche that is syndicated through Google News. I've put a lot of money into hiring experts to write high quality content and have never engaged in any black hat SEO practices. Up until late February of this year this practice had paid off and was reflected in the steady Google search traffic growth we'd enjoyed throughout our first 2 1/2 years.<p>Then Panda hit and we dropped from about 3,000 unique visitors per day down to about 2,000 per day. Another month later we dropped to 1,400 visitors per day. I removed what little thin content I could find and kept on the best I could.<p>I purchased two competing sites and merged them into my main site, adding several more expert authors, a podcast, and a well known forum in the process. Thanks to this my core domain's Google search traffic slowly but surely returned. As of last week it was back up to about 2,500 unique visitors per day. Then the latest "Minor" Panda tweak on Oct 13th/14th hit late last week and my traffic dropped back down to 1700 visitors per day. Even before that happened I was being outranked by vastly inferior sites all across the board thanks to most all the large retailers within my niche having the budget to purchase large amounts of links.<p>So here's the deal, I'm just at a loss as to what to do now. I've tried to be as objective as I possibly can but it just doesn't make any sense. I literally have the best overall content in my industry. My writing staff include legitimate experts, including a former MLB All-Star, a Hall of Fame recognized Author, and a lot of lesser known, but very knowledgeable (and well known within my industry) college educated bloggers and enthusiasts. But I'm getting beaten by thin ecommerce sites who have insane amounts of paid links, various exact match domain cookie cutter sites, and lesser information sites which again engage heavily in link buying.<p>This seems completely counter to what Google was trying to achieve with the Panda update. I've done tons of reading on the specifics of the update since being hit in February and have hired several SEO experts to give me feedback on my own analysis as well as to perform their own research. We've made some small changes here and there and optimized the speed of the site. Everyone has confirmed that I have the best link profile - its legitimately natural and features links from all the top industry authority sites as well as many mainstream media outlets and everything in between. However somehow I continue to get my ass kicked by 1 dimensional sites which have nothing but paid and reciprocal links, and have no unique content that adds value for visitors. So there's only so much we've been able to change.<p>Am I really an unintended casualty of the Panda Algorithm (and its subsequent updates)? Or am I blind to one or more serious issues that make this ongoing Google ass kicking justifiable and well deserved? Either way any advice on what to do next would be sincerely appreciated. I'm a young guy with two kids and depend on my online business to pay the bills.<p>Thanks guys...<p>I just find it hard to believe that the right answer here is to cut my content budget out and go and use it to buy links everywhere - but that is exactly what Google has rewarding within my niche since late February.

6 comments

staunchover 13 years ago
Act as if Google doesn't exist. Don't worry about SEO. Make your site something people love enough to recommend to their friends. Something they would miss if it was gone.<p>After 3 years, people <i>should</i> love the site, and a sizable number of them should be coming to it directly. The fact that it has dropped out of existence and no one cares is a powerful indicator.<p>Imagine if StackOverflow was deindexed tomorrow. Its traffic would drop by 90%. People would be pissed at Google for it. Then they'd start visiting the site directly, because it's <i>that</i> valuable to them.<p>If users aren't <i>pissed</i> that they can't find you in Google you're not providing enough value.<p>It looks like no one is actually searching for your site:<p><a href="http://www.google.com/trends?q=cardboard+connection" rel="nofollow">http://www.google.com/trends?q=cardboard+connection</a><p><a href="http://www.google.com/trends?q=hacker+news" rel="nofollow">http://www.google.com/trends?q=hacker+news</a><p><a href="http://www.google.com/trends?q=stack+overflow" rel="nofollow">http://www.google.com/trends?q=stack+overflow</a><p>BTW link shorteners are frowned upon on HN. The site is: <a href="http://www.cardboardconnection.com" rel="nofollow">http://www.cardboardconnection.com</a>
评论 #3119236 未加载
评论 #3119246 未加载
OpenAlgorithmover 13 years ago
1) Make sure you have a Google Webmaster Tools account and see if your site has any warnings and/or other problems identified by Google.<p>2) Think about reducing the number of links on the homepage, and increasing the amount of content. Maybe a greeting for new users letting them know what your about. Overall your homepage is covered in links and as a user at first glance nothing stands out and I'm likely to hit the backspace button.<p>3) Create a better site structure (clear tiers of content), its very hard to navigate your site.<p>4) Get rid of empty pages like this: <a href="http://www.cardboardconnection.com/2011-topps-tier-one-baseball" rel="nofollow">http://www.cardboardconnection.com/2011-topps-tier-one-baseb...</a>.<p>5) Make sure you aren't copying other's content and they aren't scrapping yours see: <a href="http://www.copyscape.com/?q=http%3A%2F%2Fwww.cardboardconnection.com%2F2011-bowman-baseball" rel="nofollow">http://www.copyscape.com/?q=http%3A%2F%2Fwww.cardboardconnec...</a><p>6) Save posts like these for Twitter and Facebook: <a href="http://www.cardboardconnection.com/hockey/amazing-patches-from-2011-itg-ultimate-memorabilia-hockey" rel="nofollow">http://www.cardboardconnection.com/hockey/amazing-patches-fr...</a><p>7) A new design with larger font, different colour scheme and better plugins (commenting, ratings, etc) is in order.<p>8) Get rid of the Hot Auctions tab, link to eBay from the product page and not a secondary link farm looking tab.<p>9) Despite all these minor problems (and there's more) the quality of content on site is pretty poor, I guess if I was coming for the history of some cards maybe your site would be helpful but the content is written in a detached, impersonal tone that doesn't garner links or Google rankings.<p>Focus on writing high quality articles based on your/author's personal experience and expertise.<p>Check out www.copyblogger.com for more information on how to write well for the net.<p>10) Try and get in touch with Matt Cutts (<a href="http://news.ycombinator.com/user?id=Matt_Cutts" rel="nofollow">http://news.ycombinator.com/user?id=Matt_Cutts</a>), he regularly helps out sites that feel like they have been harshly treated (proof: <a href="http://www.seroundtable.com/google-ban-cutts-support-14164.html" rel="nofollow">http://www.seroundtable.com/google-ban-cutts-support-14164.h...</a>)<p>11) After you have fixed all these problems submit a reconsideration request to Google.
评论 #3122466 未加载
shininglyover 13 years ago
1. Make sure it is not because of seasonality.<p>2. Access your site using a text browser like Lynx. Your first 5-15 links should be pointing to to content-rich pages which are unique.<p>3. Analyze the keywords. You said thin e-commerce sites are beating you. Are those keywords transactional or informational?<p>4. Continuing from point 3: Create silos. Separate your "information" and "commerce/transactions" neatly. Then, focus on the one which needs more attention. Add content/products and create more links.<p>5. Assuming you have analytics software installed: check your bounce rates, average duration/page, and pages/visit. See if something is amiss.
评论 #3119170 未加载
clscottover 13 years ago
I visited your site and it "looks" like a link farm.<p>There is no content on your homepage, it's 100% links.<p>I also visited your top level pages (clicked on Baseball,Football etc) and they are 90% links.<p>You need to move some actual content to those pages. They should at the very least having have content similar to the third level pages (like <a href="http://goo.gl/3RFqI" rel="nofollow">http://goo.gl/3RFqI</a>).<p>You seem to have new articles on a regular basis, having fresh real content (not just links) on your 1st and 2nd level pages can only help, especially if your external inbound links are pointing to those pages.<p>My $0.02
评论 #3120349 未加载
pjy04over 13 years ago
I know how you feel. I got out of the content race a year ago and it seems like Panda destroyed 9 out of 10 sites out there focused in the content space.<p>The best thing you can continually do is push out better content, get linkbacks and decrease your bounce rate.<p>Have you thought about putting adsense on your site?
评论 #3119192 未加载
teycover 13 years ago
is your site getting scraped by other people? what about site response times?