VMware's virtualized Android phones coming to Verizon

There was a related discussion just a week ago.<p><a href="http://news.ycombinator.com/item?id=3098050" rel="nofollow">http://news.ycombinator.com/item?id=3098050</a>

I wonder why is virtualization needed to have multiple profiles in one phone... wouldn't it be easier to integrate that at OS level?

Anyone got any experience with this? I don't know anybody who knows anybody that uses this product.