If I get this article right it is advocating for a future where people have a large number of pseudonymous identities, which I think is funny, because Facebook was always an advocate of people having a single identity.<p>20 years ago I worked on a chat service for Brazil and early one we made a system for centrally managing psuedonyms because we did not want people registering 20 different email addresses, rather you could make one account and have 20 pseudonyms.