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Ask HN: What are examples of startups that died by the hands of Big Tech?

39 pointsby pHolldaabout 3 years ago
It&#x27;s commonplace to mock Big Tech for being slow-moving and lacking an innovation ability with several examples of startups that competed with, and defeated products from Big Tech. There are tons of examples of this (YouTube Vs Google Video as one). What are examples of the reverse? Like Pebble (smartwatches) losing to Apple Watch, Clubhouse (Kindda pending) losing to Twitter Spaces, Slack (??? had to sell to Big Tech) losing to bundled Big Tech &#x27;Work&#x27;.<p>Sure, there are also examples where the startups did not exactly die Dropbox&#x2F;Box Vs Big Tech storage.

26 comments

klyrsabout 3 years ago
Your examples are all tech vs. tech. Tech vs. brick-and-mortar has been an absolute bloodbath. Most local bookstores are gone. Sears, and many smaller retailers. Malls are dead. You kids probably don&#x27;t remember cool independent computer shops (though there are a few hangers-on). Payless shoes comes to mind, apparently they&#x27;re trying to bounce back. Local newspapers died at the hands of craigslist, which isn&#x27;t even &quot;big&quot; tech.
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loloquwowndueoabout 3 years ago
“Large” companies like Lotus, WordPerfect and Ashton-Tate were founded years after Microsoft, came to dominate their niches, and were thoroughly crushed when Microsoft expanded into those niches.<p>This is a great read about the rise and fall of WordPerfect. <a href="http:&#x2F;&#x2F;www.wordplace.com&#x2F;ap&#x2F;" rel="nofollow">http:&#x2F;&#x2F;www.wordplace.com&#x2F;ap&#x2F;</a>
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wildeabout 3 years ago
There’s one of these stories every year at WWDC when Apple PMs take top apps and turn them into OS features. “Sherlocked” is a phrase for a reason.<p><a href="https:&#x2F;&#x2F;www.theverge.com&#x2F;2019&#x2F;6&#x2F;4&#x2F;18651190&#x2F;apple-ios-13-mac-os-catalina-third-party-apps-products-copy-wwdc-2019" rel="nofollow">https:&#x2F;&#x2F;www.theverge.com&#x2F;2019&#x2F;6&#x2F;4&#x2F;18651190&#x2F;apple-ios-13-mac-...</a>
aaronbrethorstabout 3 years ago
Seems quite likely that Clubhouse would still be just as irrelevant if Twitter had not launched Spaces. Clubhouse feels more like a fad than roadkill.
hthrowaway5about 3 years ago
Strange to me that you put Dropbox on here since they&#x27;ve really struggled to succeed on their own. I think Steve Jobs was right when he said it was a &quot;feature, not a product.&quot; Selling to Google or Apple I think would&#x27;ve been the better move in hindsight.<p>Snapchat is probably a good example of a company that made the right move by <i>not</i> being acquired.
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singronabout 3 years ago
A recurring theme in this thread is that big tech often gives away free products as loss leaders and this kills any business that relied on selling a comparable product. I can&#x27;t really think of many instances where big tech out-innovated a smaller competitor into obscurity using the same business model.<p>I think a lot of times they would rather just buy the company than hope that they can somehow be more innovative.<p>Maybe Facebook&#x2F;Instagram vs Snapchat?
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ImKevinArcherabout 3 years ago
I need to mention TikTok, it&#x27;s evident that TikTok is the game-changer, but the most important is that TikTok got so many users from Meta(Facebook &amp; Instagram) and YouTube. TikTok is the unique reason why Facebook has lost users for the first time in its history. Here you can find more info(<a href="https:&#x2F;&#x2F;www.washingtonpost.com&#x2F;technology&#x2F;2022&#x2F;02&#x2F;02&#x2F;facebook-earnings-meta&#x2F;" rel="nofollow">https:&#x2F;&#x2F;www.washingtonpost.com&#x2F;technology&#x2F;2022&#x2F;02&#x2F;02&#x2F;faceboo...</a>). Maybe in a couple of years, TikTok (ByteDance) will be the next big tech out there.
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hn_throwaway_99about 3 years ago
While it&#x27;s true Google Video was not able to get traction vs. YouTube, I&#x27;ve also read some good accounts of the merger that YouTube would have crumbled had they not had the resources from Google (both machine and people) needed to scale.
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singronabout 3 years ago
Google Cloud&#x2F;kubernetes vs Docker Inc.<p>Docker had a lot of problems, but it didn&#x27;t help that they had made bets in orchestration and then the industry largely converged on kubernetes instead of their products.
ternusabout 3 years ago
Slack is a strange example here, as it certainly seems to be thriving; do you think it&#x27;s lost&#x2F;dead?
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sloakenabout 3 years ago
Borland VS Microsoft<p>Netscape Navigator VS MS IE
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jonjackyabout 3 years ago
Delicious, or del.icio.us, the bookmarking site [1], which popularized tagging as an information management technique. Very popular in the decade of the 2000s. Founded by Joshua Schachter in 2003, acquired by Yahoo in 2005. A leaked memo from Yahoo in 2010 said they were &quot;sunsetting&quot; the site, leading to an exodus of users. Sold by Yahoo in 2011 to another company that ruined it. Acquired by Pinboard in 2017, but not revived.<p>1. <a href="https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Delicious_(website)" rel="nofollow">https:&#x2F;&#x2F;en.wikipedia.org&#x2F;wiki&#x2F;Delicious_(website)</a>
cheez0rabout 3 years ago
Flickr. Losing to nothing except terrible leadership and ham-fisted attempts to monetize.
WalterGRabout 3 years ago
Just FYI, roughly half of the US includes startups in &quot;Big Tech&quot;. Anything in Silicon Valley is considered Big Tech. A local shop that has programmers wouldn&#x27;t be, though.
jmclnxabout 3 years ago
Classifies, now on Craigslist. There were many pulp magazines (like Want-Ads) that are gone, never mind the newspaper industry which is dying a very slow death.
smoldesuabout 3 years ago
Juicero. They never stood a chance next to Big Blender...
polski-gabout 3 years ago
Every other ticketing system vs JIRA.<p>Every game market platform vs Steam.
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beamatronicabout 3 years ago
Palm, Dropcam, Nest
programmer_dudeabout 3 years ago
A counter example startup killing a big tech company: flipkart.com bought ebay.in and essentially killed it. F*king c*ts.
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hadeohedronabout 3 years ago
While it was more of a tech retailer than a tech company, Blockbuster qualifies.
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mylonsabout 3 years ago
heroku getting bought by salesforce
trifitabout 3 years ago
Vine
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cellisabout 3 years ago
Basecamp for sure
rapphilabout 3 years ago
Redhat
sys_64738about 3 years ago
Red Hat.
fullstackwifeabout 3 years ago
Hipchat
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