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Translations – Applications Marketing 101

10 pointsby hristiankover 13 years ago

4 comments

mootothemaxover 13 years ago
Great article. One thing to bear in mind with translating your apps is that it's a complex field, and you want to do it right the first time around.<p>For an example of possible pain, you can't simply pass a string such as <i>Welcome, Thomas, you have {number_of_messages} messages</i> to your translator and expect all to be OK. I speak a bit of Polish, and in this instance, the word <i>messages</i> will take one of three forms, depending on whether it's 1 message, the number of messages ends in 2, 3 or 4 (but isn't 12, 13 or 14), and another form for everything else.<p>The gettext library is works really well for handling pain points like these, and the "About" section in its manual gives some common examples like the above: <a href="http://www.gnu.org/software/gettext/manual/gettext.html#gettext" rel="nofollow">http://www.gnu.org/software/gettext/manual/gettext.html#gett...</a>
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ridruejoover 13 years ago
One thing to consider is that the users will expect support in that language as well. This may be much less of an issue for a game or mobile app, but much more for a SaaS offering for example.
hristiankover 13 years ago
As always I would love to hear the community thoughts on my article. Also if you have experience in this particular topic please do share.<p>Cheers
aw3c2over 13 years ago
Please do not editoralise titles like that. "Increasing your app downloads/usage" is pure spammy linkbait.
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