TechEcho

The title of the post is ironic.

So... the headlines refer to things that you don't know, but want to know after you read the headline. In other words, things that interest you, phrased to be interesting. Is that a surprising tactic?

They A/B test the headlines too, so all the editors who've been at it for a few months get a real good feel for what headlines work.

They just keep coming! <a href="http://avisweblog.tumblr.com/post/11938001673/haha-even-better-than-before-arianna-please" rel="nofollow">http://avisweblog.tumblr.com/post/11938001673/haha-even-bett...</a>

This has been going on with news organizations and 'above the fold' titles for decades now.

The way around this is to hover over the links to see the real headline from the url.

I'm sorry, but the images are so blurry I can hardly read them. I'm the only one?

Yahoo does this on their homepage. Gets me all the time.