About a week ago I followed a HN link to a multi-page blog post on 'gamification' that read like a first person fictional narrative. It had awesome insights into the mental reward systems that make social games addictive. Now I can't find it. Help?
Found it! <a href="http://insertcredit.com/2011/09/22/who-killed-videogames-a-ghost-story/" rel="nofollow">http://insertcredit.com/2011/09/22/who-killed-videogames-a-g...</a>