No crap it was a disappointment for them, they literally took what was good and appealing to the customers of that brand and reversed those decisions to create yet another corporate zombie clone of the same crappy men’s products with different names and colors than their other brands. Unilever didn’t get burned, they lit that place on fire themselves.
Giant props to Dollar Shave Club people for yanking a billion from those lizard people. I hope they get away with it without turning into lizards themselves.