In recent changes, appears LI limits impressions when you post external links or even promote LI Company page posts.<p>I have spoken with many and found that to get engagements they hack the system
1) Large companies get their employees to engage with posts. They send internal slack/email to promote a post.<p>2)SMB work with partners to engage with posts. They send internal and external email or share on LI groups to promote a post. Yes, this goes 2 ways you promote mine and I return the favor.<p>3)Pay influencer to give a shoutout or a 90sec video podcast/interaction.<p>LI in investing in re-vamping its feed, but surprised that they are unable to trace these practices of gathering engagement.<p>Do such pre-decided engagement impact positively on gaining impressions?<p>Any one have any other B2B best practices for content sharing on LI?
I have found that LinkedIn gives you back, what you put in.<p>My content gets WAY more reach when I spend 30 minutes per day engaging on my newsfeed, engaging on the comments my content got from previous days, and in general building relationships that compels folks to engage with my future content.<p>The opposite is true, when I stop engaging with my feed, and the comments on my content, my reach will maintain for a few weeks, but after a month it falls through the floor.
I'd say that the industry area you're doing B2B promotion can have great impact. Our company is in software development B2B and, unsurprisingly, paid advertising typically doesn't work with software developers.<p>What we've seen that work's well is the 3) option that you mentioned, convincing (or also paying) somebody with a great network to talk about our product.