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Launch HN: Foster (YC W21) – Improve your writing with on-demand editing

89 pointsby stewfortieralmost 3 years ago
Hi HN, Stew and Dan here from Foster (<a href="https:&#x2F;&#x2F;foster.co" rel="nofollow">https:&#x2F;&#x2F;foster.co</a>). Foster connects you with professional editors who can improve your writing. We&#x27;ve built a button in Google Docs that you can tap and get collaborative support on your document within 24 hours.<p>Most online writing today is produced in a broken way. Writers are commonly told to publish a lot, see how readers respond, and adjust. But most internet readers don’t comment or respond. They just get whatever they can and move on. They bail on an article the minute it fails to hold their attention, and you don’t get a second chance. Thus the most common response to writing online is silence. Silence is a terrible teacher!<p>What writers need is feedback <i>before</i> they hit publish, so that readers receive the best-expressed version of their ideas. But it’s hard to get quality feedback on a draft. Asking friends tends to be unsustainable—you burn an ask each time—and hiring an editor is complicated and expensive. That’s the problem we’re solving with Foster.<p>I published a personal blog for ~2 years that basically nobody read. One day, I decided to start asking friends for feedback on my writing. I was pretty surprised to discover how much my writing sucked. The first post I published after an extensive round of peer edits became my most popular piece.<p>At the time, I was working on another startup and blogging for fun on the side but the experience was so profound that I wondered if this might be something I could help more people experience one day. A year later, I reconnected with my friend (and now co-founder) Dan and we realized neither of us were passionate about our startups at the time. We started to talk about our mutual love of writing and realized this might be our chance to build something we really cared about.<p>We launched Foster as a Slack group that writers could join to swap feedback on each others’ drafts. But over time we learned that &#x27;writer&#x27; and &#x27;editor&#x27; really aren&#x27;t the same thing. Most of our members primarily loved to write, and while editing other people’s work could be helpful and interesting, they ultimately wanted to just get the best possible feedback on their own work.<p>We started to redesign the experience so that writers didn’t have to join a full-on community and could instead share and track their drafts using a simple web app. On the other side, we recruited professional editors to specialize in improving drafts.<p>Eventually, we realized we should just bring the entire experience to the draft itself since that’s where the writer lives, so we built a Chrome extension that works with Google Docs. Writers see a Foster button directly in their doc that they can tap to submit the work to Foster. Editing help then comes directly to their document without them ever leaving.<p>Unlike hiring an editor via marketplaces like Upwork, you don’t need to do any job-posting or back-and-forth. You hit a button in Google Docs and high-quality collaborators jump in to help. (The majority of the writers we spoke with early on use Google Docs, but we plan to expand to other writing platforms in the future.)<p>We’ve built a collective of editors, writers, and experts who enjoy jumping into first drafts and helping to improve them. Foster contributors do more than spot a missing comma—they give you suggestions on how to make a story funnier or how to make your argument air-tight. People tend to underestimate how much better their writing can be. We’ve found it&#x27;s hardest to get somebody to post a first draft in Foster, because often they don&#x27;t think they need an editor. But once they do, more than half post another draft.<p>A few of our early users are Hacker News regulars who have used Foster to improve their work before submitting it here. These were both sent through Foster prior to being submitted to HN: <a href="https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=31327219" rel="nofollow">https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=31327219</a>, <a href="https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=29304667" rel="nofollow">https:&#x2F;&#x2F;news.ycombinator.com&#x2F;item?id=29304667</a> (this post landed the author a job).<p>And while it’s exciting to see individual pieces improve, many writers tell us that using Foster has elevated their writing skills generally (<a href="https:&#x2F;&#x2F;twitter.com&#x2F;tomcritchlow&#x2F;status&#x2F;1535404631123173376" rel="nofollow">https:&#x2F;&#x2F;twitter.com&#x2F;tomcritchlow&#x2F;status&#x2F;1535404631123173376</a>) and motivated them to write more (<a href="https:&#x2F;&#x2F;twitter.com&#x2F;liuxi&#x2F;status&#x2F;1511191555796729862" rel="nofollow">https:&#x2F;&#x2F;twitter.com&#x2F;liuxi&#x2F;status&#x2F;1511191555796729862</a>).<p>Today, we’re opening up Foster to anybody who writes. You can go to <a href="https:&#x2F;&#x2F;foster.co" rel="nofollow">https:&#x2F;&#x2F;foster.co</a>, pick a plan based on how much you write, and install our Chrome extension (you can also submit drafts via our web app). We’re giving free trials today, so you should see a promo code when you go to pick a plan. If you don’t see a code and still want to try Foster, shoot us a note at founders@foster.co.<p>We hope you’ll share your input, questions, and suggestions in this thread. We’re excited to hear what you think!

18 comments

sbuccinialmost 3 years ago
I&#x27;m partial to this idea as I prototyped something similar in January of 2021 (<a href="http:&#x2F;&#x2F;sendittoedit.com" rel="nofollow">http:&#x2F;&#x2F;sendittoedit.com</a>).<p>I think editing is _extremely_ valuable -- a crazy high percentage of pieces we edited wound up on the front page of HN.<p>Ultimately, I dropped the idea because most non-writers think of editing as an ex post faco activity. But talk to any editor, especially ones who work for major publications, and you&#x27;ll quickly learn they are most effective when they are involved in the process from the very beginning: from identifying unique stories, crafting narratives, shaping the research process. Polishing prose is only the final, and ultimately, most trivial step.<p>I also don&#x27;t think that this is venture scale. I think there is a market for talented editors serving serious professionals who can afford a premium product, but scaling this business is very hard.<p>The Google Docs plugin idea is very clever. I never really figured out a good onboarding funnel beyond &quot;do it manually&quot;.<p>Good luck to the team, really hope that someone makes this work!
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pcmaffeyalmost 3 years ago
I&#x27;ll likely give this a try, as there&#x27;s a millennial ease to not needing to hire a person specifically. Random different editors reviewing your work is certainly beneficial to a point. But you lose out on the possibility of a relationship forming between writer&#x2F;editor, which limits the overall value prop for both parties. Basically, you&#x27;d always be selling commodity editing services.<p>Also, the subscription pricing with word limits seems wonky. Why not just go with usage pricing and discounts at higher volumes? (eg. $0.10 &#x2F; word.) You&#x27;d have a much more likely chance of keeping me as a customer if I don&#x27;t need to cancel when I stop using you for a while.
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azhenleyalmost 3 years ago
Finally, someone turned Soylent into a product!<p>Soylent: A Word Processor with a Crowd Inside <a href="https:&#x2F;&#x2F;people.csail.mit.edu&#x2F;msbernst&#x2F;papers&#x2F;soylent-uist2010.pdf" rel="nofollow">https:&#x2F;&#x2F;people.csail.mit.edu&#x2F;msbernst&#x2F;papers&#x2F;soylent-uist201...</a>
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tin7inalmost 3 years ago
I was just negotiating with our marketing and copywriting agency this week about what we can do in the following weeks&#x2F;months and what the budget would be.<p>In our team (small SaaS startup) I am the only one writing product updates, documentation, blog content, social posts content, help sections.<p>I&#x27;ve heard about Foster before but seeing the landing page now made me sign up instantly. I think this is exactly what I was looking for! Excited to try it out!
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autoconfigalmost 3 years ago
Congratulations on the launch! I realize this is not the main value prop, but as a beginner writer I really like the idea of trying this out as a tool to improve my writing skills. I&#x27;m excited to give it a spin.
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zebraflaskalmost 3 years ago
Just a thought, not a ding on the idea. What kind of controls are there or will there be re: plagiarism scenarios?<p>For example, a user sends in an academic draft, represents it as their own, and does so with the intent (explicitly voiced or not) of using the service to get past automated plagiarism software &#x2F; filters?<p>If you&#x27;re familiar with academic writing, it&#x27;s a pretty plausible thing that could happen.<p>Or is that type of abuse-prone material automatically turned down? Couldn&#x27;t tell from the site.
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tkgallyalmost 3 years ago
Interesting concept. I’m sure the service will be valuable to people who need it and can afford it.<p>The pricing page has a notice saying “Use the code FIRSTDRAFT for a free month of the Hobbyist or Basic plan,” but the only plan described on the page when I access it is the Hobbyist plan at $55&#x2F;month for up to 500 words. Is information about other plans also supposed to appear on that page?<p>Also, how are you and your contributors dealing with people who are writing in English as a second language? Such writers can benefit from the same kind of higher-level feedback on content, organization, audience awareness, etc. as native-speaker writers, but they also need help with grammar, word choice, cultural assumptions, etc. It’s difficult to provide higher-level support to nonnative writers without also dealing with grammatical and vocabulary issues, but the latter issues can take a lot of the editor’s time.<p>Knowledge of the writer’s first language is also often helpful for identifying the reasons for grammar and vocabulary issues. Are you making any effort to match your editors to writers based on the editors’ knowledge of non-English languages?<p>One more point (added later): Have you looked into the one-on-one tutorial model for supporting writers that is used in high-school and university writing centers? Writing centers in educational contexts are typically focused on making people better writers, not just fixing specific texts. This is usually done by the tutor and writer discussing the writer’s text together, with the tutor asking questions as often as making suggestions.<p>While it’s possible to do tutorials through comments on online documents, it’s much more productive to do it interactively. You might want to look into offering video tutorials between the writer and editor in addition to the Google Docs integration.
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pedalpetealmost 3 years ago
Are your target users currently using Grammerly or Outwrite or other AI to improve writing?<p>These AI platforms are targeting improved writing as well. Not just fixing a missing comma, but suggesting sentences be re-written to be made clearer. Also offering suggestions on how these can be re-written.<p>Something I&#x27;m seeing in YC companies is often completely ignoring existing competitors or would be competitors in the next year or two.<p>How could you write all about your product and no mention any of the existing AI tools, even if just to say &quot;we&#x27;re better than using X because [a,b,c]&quot;?<p>Perhaps you have something so completely different and better, but if you don&#x27;t address that, it seems like you&#x27;ve just got blinders on.
bambaxalmost 3 years ago
This idea sounds fantastic to me, and I think it has a great future (until there exist proficient AI editors maybe)<p>But your current pricing seems very high. Curious to see if there will be enough users to support this.
TimMeadealmost 3 years ago
Interesting idea. Seems CRAZY expensive.
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mgkimsalalmost 3 years ago
Interesting. Had looked at doing something like this but embedded in to Wordpress, which is where a lot of certain types of people do their writing&#x2F;composing.
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zethusalmost 3 years ago
Curious if you did any market research into selling these plans to a company&#x2F;organization rather than individuals?
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applgo443almost 3 years ago
How do I trust that these editors are good? How do you get these editors?<p>And what do the editors specialize it? Can I write cooking blogs? Literature blogs? Computer science paper reviews?<p>Can you show me a post before editing vs after editing? Only then I&#x27;ll understand the value provided.
fudged71almost 3 years ago
I’m curious if this is being run as a DAO?
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cumshitpissalmost 3 years ago
500 words&#x2F;month for $55?<p>Who is willing to spend that much for proofreading one page a month?
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stevenfosteralmost 3 years ago
So this is who bought foster.co. Good to see someone made something with it!
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melonyalmost 3 years ago
Can you explain the whole &quot;crypto and DAO&quot; thing?
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bluelightning2kalmost 3 years ago
Why are there 10,000 startups who got their GPT3 keys and immediately decided that they would add some kind of unique value by turning a hello-world demo into a startup.<p>Great - you bring GPT3 DaVinci to Google Docs. Or Chrome. Or whatever.<p>You think this hasn&#x27;t occurred to Google. Or that your prompt engineering is beyond Google? (In reality they&#x27;re waiting for their own model, or trying to negotiate a large-scale deal as Microsoft did.)<p>&quot;Extend a popular application of your choice to support GPT3&quot; is likely already on curriculum everywhere for people learning to code.<p>There&#x27;s no value-add being one of 1,000 people implementing the most-obvious use case when an API gets released to the world at the exact same time.<p>And clearly in 2 years time this is wrapped directly by Google &amp; provided by OpenAI directly &amp; also will be a very popular beginner code tutorial project.
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