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Whats the best way to track success of ad campaigns?

1 pointsby manasnutcaseover 13 years ago
Hey Guys, We just launched Mingle Trips and I am using various ads on Facebook to get initial users to the site. But my problem is that I do not know how many of them are actually converting - ie. creating a trip on Mingle Trips. I can create different landing page for each campaign and track that way. But this looks like too clumsy a method. Is there a better way to do this? I tried Google Analytics and KissMetrics, but doesn't solve my purpose. Thanks.

1 comment

qxbover 13 years ago
Why does Google Analytics not meet your needs? Rather than creating different landing pages, have you tried tagging the links in the ads using Google's URL builder [0] and then using Goals and Funnels in Analytics to track conversions?<p>[0] <a href="http://www.google.com/support/googleanalytics/bin/answer.py?hl=en&#38;answer=55578" rel="nofollow">http://www.google.com/support/googleanalytics/bin/answer.py?...</a>