Damn, this is the correct URL:
http://www.theatlantic.com/technology/archive/2011/11/jotly-the-ultimate-app-for-sharing-everything-with-everyone-psych/247866/
Phew! That's a good bit of satire because I was just about to complain how it sounded like purposeless VC fodder.<p>BTW, that URL wouldn't work on my iPhone but this did: <a href="http://m.theatlantic.com/technology/archive/2011/11/jotly-the-ultimate-app-for-sharing-everything-with-everyone-psych/247866/" rel="nofollow">http://m.theatlantic.com/technology/archive/2011/11/jotly-th...</a>
I agree with the message. We don't need Yet Another Social Network, for the only purpose of sharing with your friends.<p>Reminds me of this comic: <a href="http://xkcd.com/927/" rel="nofollow">http://xkcd.com/927/</a>