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What’s causing all of these logos to look the same?

19 pointsby cwwcalmost 3 years ago

5 comments

AinderSalmost 3 years ago
Answer: everyone and everything except the designers and art and architecture schools pushing this modernist minimalism.<p>But don&#x27;t dare go against them. Even just giving voters a say in what tax dollars are spent on (ignoring that even private buildings scar the landscape) is &quot;literally dictatorship&quot; - only Architects may decide, the rest of us should meekly accept whatever they inflict on us, per The Guardian: <a href="https:&#x2F;&#x2F;www.theguardian.com&#x2F;artanddesign&#x2F;shortcuts&#x2F;2020&#x2F;feb&#x2F;05&#x2F;trump-wants-more-neoclassical-buildings-but-dictating-to-architects-has-a-dark-history" rel="nofollow">https:&#x2F;&#x2F;www.theguardian.com&#x2F;artanddesign&#x2F;shortcuts&#x2F;2020&#x2F;feb&#x2F;...</a>
barrystevealmost 3 years ago
Similar bland uniformity we saw 100 yrs ago.<p>There used to be a dream in the 60s in my country where everybody would be free to design and build there our home. The public would kind of vaguely become their own architect.<p>The public on the whole doesn&#x27;t spend years in art school discovering what makes something attractive and pleasing. They don&#x27;t value paying extra for looks and meaning, they just go all in on functionality and features.<p>People are limited by their taste and limited by what builders can easily and cheaply build. This was always to be the outcome when economic and political forces took over culture. It&#x27;s only really those with a creative desire or faith based desire for something attractive that are willing to spend on it.
loganc2342almost 3 years ago
Not sure if he did this with the fashion brand logos but further down the thread he converted the tech company logos to grayscale to make his point. I don’t think it’s entirely fair to do so for the sake of this argument. Color does wonders for the diversity of aesthetics. While it’s true many modern logos look similar, saying they look “the same” while using a color filter to purposely make them look more similar feels dishonest.
jl6almost 3 years ago
This is what happens when you systematize and optimize everything. There’s a kind of logical progression going on here, and no doubt those in charge have the data to prove how logical and inevitable it is.<p>We still see creativity at the chaotic, un-optimized edges.
yuckyalmost 3 years ago
The Internet homogenizes everything.