I think this article looks at the media business from the wrong perspective - they look at the decline in advertising, and extrapolate (guess..) which media outlets will survive.<p>Instead you should be looking at the content. My bet is that the ones that will survive are the ones that have one or more of the following:<p>- unique content not bought or syndicated from other sources<p>- insightful, interesting, thought provoking content<p>- a strong following in the niche they are in, based on content<p>These can be obtained either the oldfashioned way (journalists) or the web 2.0 way (blogging, mash-ups, what have you) The advertising revenue will go to quality sites, just like it always has. I seem to remember someone blabbering on about making something people want, and I think that applies here as well. :-)
Alright, buying ads during a recession is great since everybody else is not buying ads...<p>It'll give your company a boost if you buy more that you would usually and your competitors buy less.