Ask HN: How do we promote Australia's marketplace for books?

Why another market? Why people don't use gumtree/ebay or whatever forum to sell their used books?<p>Compare to cars/houses, books are quite simple - the only practical searchable attribute is the book name. Thus no point to dedicate a website just for the book.<p>I would suggest u guys change strategy to build a book-trade website, for example, I can give my used books to you, and you would owe me 1 book-point, then I can use the book-point to purchase used books from someone else.<p>And for books, a community is more important than marketplace, probably you should add more web-2.0 elements into it.<p>Also, I personally don't understand why so many australian websites put geotrust logo at the footer - it is tooooo ugly.

This is pretty standard advice, but find forums, blogs, clubs for book-lovers. They can help promote for you (if they like your idea). Pitch to them like you would any VC or angel investor but cater to their passion for books.<p>Where do people like to read books? Coffee shops? Parks? Maybe you can add marketing material to these areas?<p>In general, what advantages do you offer over, say, Amazon's marketplace? I think its important to highlight why people should use your website over someone else's.

Here's my amateurish website: <a href="http://textbookcentral.com.au/" rel="nofollow">http://textbookcentral.com.au/</a><p>Started with 1500 visits/month in July and now up to 3500 visits last month, almost entirely search engine traffic.<p>Even with that many visits, the fact that I've segregated the market into thousands of little ones means buyers and sellers rarely meet.<p>If you're interested in talking more about it, my email is in my profile.