The item on content strategy is interesting and I think spot on. I'm just completing a project with a company that wants to rejig their content strategy - and managing an external agency who are building a new Drupal-based site.<p>I rather mucked up their nice ganntt chart by insisting that content entry was bought way forward, before the site design was signed off. "Lets the get the content types defined and get some real content in there - give me any kind of cobbled together basic back-end you can" then we can see how the designs work with real content.<p>It actually worked very well - and avoided the death march at the end of the process where you have to port all the old content into the new system at the last moment.
The design part is nice, but this former HN submission made a stronger point:<p><a href="http://www.visualmess.com/" rel="nofollow">http://www.visualmess.com/</a>
The link to MailChimp's "Voice and Tone" style guide was an interesting find. I wonder who their target audience for that site is? New hires? <a href="http://voiceandtone.com/" rel="nofollow">http://voiceandtone.com/</a><p>I could see many UGC sites needing something like this as a boilerplate starting point before creating content (or even customer service reps before engaging users). But even if this was simply a publicized internal document, I really like it.