After hearing about the recent Bankaholic acquisition for around 15 million, and watching my jaw hit the ground, I was wondering if anyone could provide some insight as to how that figure was determined. Last I read, the site was only drawing in around 8,000 uniques monthly - which doesn't seem like that much. I'm just curious because I thought I got a steal on the sale of my last website, and I'm beginning to seriously reconsider.
8,000/day doesn't seem high but I bet they were very targeted and had a good conversion rate (especially that Bankaholic was on Google's top searches for certain terms).<p>Now, if they bring also more people to work at Bankaholic then the site could do even better.
afaik, in the case of bankaholic, it wasn't about primarily about obtaining the readership or revenue model, it was more about obtaining the quality content.<p>i could be wrong, though.